Exploring the role of lawfulness and legality on purchasing counterfeit products
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brand...
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| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/10765 |
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