Store Environment’s Impact on Variety Seeking Behavior

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Store Environment’s Impact on Variety Seeking Behavior

This paper explores the influence of store environment on variety seeking behavior with a model incorporating various components of store environment (music, light, assortment, employee, and layout) and personality variables, optimum stimulation level (OSL) and deal proneness. Using a mall survey wi...

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Bibliographic Details
Main Authors:	Mohan, G., Sivakumaran, B., Sharma, Piyush
Format:	Journal Article
Published:	Pergamon 2012
Subjects:	Store environment Optimum stimulation level Variety seeking behaviour Positive effect Structural equation modeling
Online Access:	http://hdl.handle.net/20.500.11937/10215

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