Store Environment’s Impact on Variety Seeking Behavior
This paper explores the influence of store environment on variety seeking behavior with a model incorporating various components of store environment (music, light, assortment, employee, and layout) and personality variables, optimum stimulation level (OSL) and deal proneness. Using a mall survey wi...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Pergamon
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/10215 |
| _version_ | 1848746171244216320 |
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| author | Mohan, G. Sivakumaran, B. Sharma, Piyush |
| author_facet | Mohan, G. Sivakumaran, B. Sharma, Piyush |
| author_sort | Mohan, G. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper explores the influence of store environment on variety seeking behavior with a model incorporating various components of store environment (music, light, assortment, employee, and layout) and personality variables, optimum stimulation level (OSL) and deal proneness. Using a mall survey with shoppers in Dubai, the study establishes that store environment, OSL and deal proneness affect variety seeking positively. This paper extends extant literature by studying comprehensively the impact of store environment on variety seeking. This research suggests that retailers need to invest in the components of store environment to enhance variety seeking. Methodologically, the model incorporates the Schmid–Leiman factor structure to address the limitations posed by reflective models. |
| first_indexed | 2025-11-14T06:29:01Z |
| format | Journal Article |
| id | curtin-20.500.11937-10215 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:29:01Z |
| publishDate | 2012 |
| publisher | Pergamon |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-102152018-03-29T09:05:56Z Store Environment’s Impact on Variety Seeking Behavior Mohan, G. Sivakumaran, B. Sharma, Piyush Store environment Optimum stimulation level Variety seeking behaviour Positive effect Structural equation modeling This paper explores the influence of store environment on variety seeking behavior with a model incorporating various components of store environment (music, light, assortment, employee, and layout) and personality variables, optimum stimulation level (OSL) and deal proneness. Using a mall survey with shoppers in Dubai, the study establishes that store environment, OSL and deal proneness affect variety seeking positively. This paper extends extant literature by studying comprehensively the impact of store environment on variety seeking. This research suggests that retailers need to invest in the components of store environment to enhance variety seeking. Methodologically, the model incorporates the Schmid–Leiman factor structure to address the limitations posed by reflective models. 2012 Journal Article http://hdl.handle.net/20.500.11937/10215 10.1016/j.jretconser.2012.04.003 Pergamon restricted |
| spellingShingle | Store environment Optimum stimulation level Variety seeking behaviour Positive effect Structural equation modeling Mohan, G. Sivakumaran, B. Sharma, Piyush Store Environment’s Impact on Variety Seeking Behavior |
| title | Store Environment’s Impact on Variety Seeking Behavior |
| title_full | Store Environment’s Impact on Variety Seeking Behavior |
| title_fullStr | Store Environment’s Impact on Variety Seeking Behavior |
| title_full_unstemmed | Store Environment’s Impact on Variety Seeking Behavior |
| title_short | Store Environment’s Impact on Variety Seeking Behavior |
| title_sort | store environment’s impact on variety seeking behavior |
| topic | Store environment Optimum stimulation level Variety seeking behaviour Positive effect Structural equation modeling |
| url | http://hdl.handle.net/20.500.11937/10215 |