Examining Asian Attitudes to Australian Horticultural Products in Hong Kong, Malaysia and Singapore.

Australian fresh fruit and vegetable exporters are not particularly good at developing and maintaining long-term relationships with customers in South East Asia. Among the importers, Australia has developed the reputation as an inconsistent and unreliable supplier. With most exporters pursuing the d...

Full description

Bibliographic Details
Main Authors: Batt, Peter, Thein, Vicki
Other Authors: Goddard, E.
Format: Conference Paper
Published: IAMA 2001
Online Access:http://hdl.handle.net/20.500.11937/10168
_version_ 1848746157711294464
author Batt, Peter
Thein, Vicki
author2 Goddard, E.
author_facet Goddard, E.
Batt, Peter
Thein, Vicki
author_sort Batt, Peter
building Curtin Institutional Repository
collection Online Access
description Australian fresh fruit and vegetable exporters are not particularly good at developing and maintaining long-term relationships with customers in South East Asia. Among the importers, Australia has developed the reputation as an inconsistent and unreliable supplier. With most exporters pursuing the domestic market, the quantities, quality and price of Australian produce is too variable. The small scale nature of the industry and the lack of any real coordination makes it difficult for exporters to respond to importers immediate needs, and, in the absence of any strong reliable brand, difficult to present a cohesive, unified image in the market. With long-term relationships becoming increasingly important in the market, Australia must not only improve its image in the market, but seek to better satisfy customers requirements, for otherwise importers will pursue alternative sources of supply.
first_indexed 2025-11-14T06:28:48Z
format Conference Paper
id curtin-20.500.11937-10168
institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T06:28:48Z
publishDate 2001
publisher IAMA
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-101682017-01-30T11:17:15Z Examining Asian Attitudes to Australian Horticultural Products in Hong Kong, Malaysia and Singapore. Batt, Peter Thein, Vicki Goddard, E. Australian fresh fruit and vegetable exporters are not particularly good at developing and maintaining long-term relationships with customers in South East Asia. Among the importers, Australia has developed the reputation as an inconsistent and unreliable supplier. With most exporters pursuing the domestic market, the quantities, quality and price of Australian produce is too variable. The small scale nature of the industry and the lack of any real coordination makes it difficult for exporters to respond to importers immediate needs, and, in the absence of any strong reliable brand, difficult to present a cohesive, unified image in the market. With long-term relationships becoming increasingly important in the market, Australia must not only improve its image in the market, but seek to better satisfy customers requirements, for otherwise importers will pursue alternative sources of supply. 2001 Conference Paper http://hdl.handle.net/20.500.11937/10168 IAMA fulltext
spellingShingle Batt, Peter
Thein, Vicki
Examining Asian Attitudes to Australian Horticultural Products in Hong Kong, Malaysia and Singapore.
title Examining Asian Attitudes to Australian Horticultural Products in Hong Kong, Malaysia and Singapore.
title_full Examining Asian Attitudes to Australian Horticultural Products in Hong Kong, Malaysia and Singapore.
title_fullStr Examining Asian Attitudes to Australian Horticultural Products in Hong Kong, Malaysia and Singapore.
title_full_unstemmed Examining Asian Attitudes to Australian Horticultural Products in Hong Kong, Malaysia and Singapore.
title_short Examining Asian Attitudes to Australian Horticultural Products in Hong Kong, Malaysia and Singapore.
title_sort examining asian attitudes to australian horticultural products in hong kong, malaysia and singapore.
url http://hdl.handle.net/20.500.11937/10168