Bank service quality perceptions of business customers: Priorities for banks in resource allocations in an e-banking context

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Bank service quality perceptions of business customers: Priorities for banks in resource allocations in an e-banking context

The onset of electronic commerce as a major tool of business has brought with it new methods of doing business and a redefinition of the relationship between an organisation and its customers. To deal with such a situation, organisations need to review the service quality expectations of their cust...

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Bibliographic Details
Main Authors:	Wong, David, Rexha, Nexhmi
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2007
Online Access:	http://hdl.handle.net/20.500.11937/10147

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