| _version_ |
1860799842572304384
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| building |
INTELEK Repository
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| collection |
Online Access
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| collectionurl |
https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2017-05-07 15:52:47
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| format |
Restricted Document
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| id |
7610
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| institution |
UniSZA
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| originalfilename |
3226-01-FH02-FESP-18-20422.pdf
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abc
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| recordtype |
oai_dc
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| resourceurl |
https://intelek.unisza.edu.my/intelek/pages/view.php?ref=7610
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| spelling |
7610 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=7610 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf 12 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in abc 2017-05-07 15:52:47 3226-01-FH02-FESP-18-20422.pdf UniSZA Private Access Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective Insurance and Takaful Journal (INTAJ) The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is based on the research conducted among the Composite Takaful Operators in Malaysia. The research framework were analysed from the perspective of resource-advantage theory of competition
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| spellingShingle |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| summary |
The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is based on the research conducted among the Composite Takaful Operators in Malaysia. The research framework were analysed from the perspective of resource-advantage theory of competition
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| title |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| title_full |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| title_fullStr |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
|
| title_full_unstemmed |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| title_short |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| title_sort |
market orientation and organizational performance from the resource advantage theory of competition perspective
|