Factors influencing the night market traders’ performance in Malaysia

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originalfilename 2230-01-FH02-FESP-16-06566.pdf
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spelling 7088 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=7088 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf 8 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in administrator Administrator 2012-07-13 13:30:13 2230-01-FH02-FESP-16-06566.pdf UniSZA Private Access Factors influencing the night market traders’ performance in Malaysia International journal of business and manegement This study was conducted to identify the factors affecting the night market traders’ sales performance. The factors examined were the financial resources, consumers’ tastes and preferences, product demands, business life span, and number of employees. This study tested seven hypotheses identified as the seven predictive factors influencing the performance of the night market traders’ sales. The major factors influencing the sales performance of the night market traders were found to be the number of employees and business life span. The findings of this study can be used by other researchers to conduct a comparative study in this area besides providing advisory services to traders and potential traders who wish to do business in night markets 7 14 32-38
spellingShingle Factors influencing the night market traders’ performance in Malaysia
summary This study was conducted to identify the factors affecting the night market traders’ sales performance. The factors examined were the financial resources, consumers’ tastes and preferences, product demands, business life span, and number of employees. This study tested seven hypotheses identified as the seven predictive factors influencing the performance of the night market traders’ sales. The major factors influencing the sales performance of the night market traders were found to be the number of employees and business life span. The findings of this study can be used by other researchers to conduct a comparative study in this area besides providing advisory services to traders and potential traders who wish to do business in night markets
title Factors influencing the night market traders’ performance in Malaysia
title_full Factors influencing the night market traders’ performance in Malaysia
title_fullStr Factors influencing the night market traders’ performance in Malaysia
title_full_unstemmed Factors influencing the night market traders’ performance in Malaysia
title_short Factors influencing the night market traders’ performance in Malaysia
title_sort factors influencing the night market traders’ performance in malaysia