Green Purchase Intention Among Public in Shah Alam
| Format: | Restricted Document |
|---|
| _version_ | 1860799542417424384 |
|---|---|
| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 |
| date | 2017-12-13 17:48:57 |
| eventvenue | University Sultan Zainal Abidin |
| format | Restricted Document |
| id | 6407 |
| institution | UniSZA |
| originalfilename | 1289-01-FH03-FESP-18-12013.pdf |
| person | User user USER UsEr |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=6407 |
| spelling | 6407 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=6407 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Conference Conference Paper application/pdf 4 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in User user USER UsEr 2017-12-13 17:48:57 1289-01-FH03-FESP-18-12013.pdf UniSZA Private Access Green Purchase Intention Among Public in Shah Alam Purpose – This paper aimed to address the intention of public towards green product purchases, specifically in Shah Alam District. It also aims to determine the important factors that can influence more participation of public towards green product purchases. Methodology – A cross-sectional, quantitative method was employed with a sample size of 384 Shah Alam residents take part in the study. Findings – The pro-environmental behavior, price sensitivity and social influence significantly influenced public intention towards green product purchases. The results of the study implied that, public in Shah Alam are reported to be at a positive level and showed inclination for the public to form intention towards green product purchases. Originality/ Value – This study provide better insights to the involved stakeholders on factors that influence green product purchase intention among public. Internasional Academic Conference on Business and Economics 2017 University Sultan Zainal Abidin |
| spellingShingle | Green Purchase Intention Among Public in Shah Alam |
| summary | Purpose – This paper aimed to address the intention of public towards green product purchases, specifically in Shah Alam District. It also aims to determine the important factors that can influence more participation of public towards green product purchases. Methodology – A cross-sectional, quantitative method was employed with a sample size of 384 Shah Alam residents take part in the study. Findings – The pro-environmental behavior, price sensitivity and social influence significantly influenced public intention towards green product purchases. The results of the study implied that, public in Shah Alam are reported to be at a positive level and showed inclination for the public to form intention towards green product purchases. Originality/ Value – This study provide better insights to the involved stakeholders on factors that influence green product purchase intention among public. |
| title | Green Purchase Intention Among Public in Shah Alam |
| title_full | Green Purchase Intention Among Public in Shah Alam |
| title_fullStr | Green Purchase Intention Among Public in Shah Alam |
| title_full_unstemmed | Green Purchase Intention Among Public in Shah Alam |
| title_short | Green Purchase Intention Among Public in Shah Alam |
| title_sort | green purchase intention among public in shah alam |