The Influence of Service Quality and Subjective Norms on Customer Loyalty: A Proposed Framework for Palestine Islamic Banks

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collectionurl https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
date 2018-01-15 18:11:13
eventvenue Faculty of Economics and Management Sciences (FESP) Universiti Sultan Zainal Abidin
format Restricted Document
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originalfilename 1113-01-FH03-FESP-18-12641.pdf
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spelling 6281 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=6281 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Conference Conference Paper application/pdf 10 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in FERAS 2018-01-15 18:11:13 1113-01-FH03-FESP-18-12641.pdf UniSZA Private Access The Influence of Service Quality and Subjective Norms on Customer Loyalty: A Proposed Framework for Palestine Islamic Banks The purpose of this study is to examine the service quality and subjective norms which influencing Customer Satisfaction in Islamic Banks of Palestine. Generally, for service quality measurement researchers have used SERVQUAL model proposed by (A. Parasuraman, V. A. Zeithaml, & L. L. Berry, 1985). However, in banking sector this model is being criticised by several researchers (Kashif, Abdur Rehman, & Pileliene, 2016). In addition to this to explore the cultural differences researcher SERVQUAL model with subjective norm that is one of the core factor of theory of reasoned action by (Ajzen & Fishbein, 1975). This study also contribute for managerial contribution as the findings can be used by bank managers as competitive advantage. International Academic Conference On Business And Economics 2017 (IACBE 2017) Faculty of Economics and Management Sciences (FESP) Universiti Sultan Zainal Abidin
spellingShingle The Influence of Service Quality and Subjective Norms on Customer Loyalty: A Proposed Framework for Palestine Islamic Banks
summary The purpose of this study is to examine the service quality and subjective norms which influencing Customer Satisfaction in Islamic Banks of Palestine. Generally, for service quality measurement researchers have used SERVQUAL model proposed by (A. Parasuraman, V. A. Zeithaml, & L. L. Berry, 1985). However, in banking sector this model is being criticised by several researchers (Kashif, Abdur Rehman, & Pileliene, 2016). In addition to this to explore the cultural differences researcher SERVQUAL model with subjective norm that is one of the core factor of theory of reasoned action by (Ajzen & Fishbein, 1975). This study also contribute for managerial contribution as the findings can be used by bank managers as competitive advantage.
title The Influence of Service Quality and Subjective Norms on Customer Loyalty: A Proposed Framework for Palestine Islamic Banks
title_full The Influence of Service Quality and Subjective Norms on Customer Loyalty: A Proposed Framework for Palestine Islamic Banks
title_fullStr The Influence of Service Quality and Subjective Norms on Customer Loyalty: A Proposed Framework for Palestine Islamic Banks
title_full_unstemmed The Influence of Service Quality and Subjective Norms on Customer Loyalty: A Proposed Framework for Palestine Islamic Banks
title_short The Influence of Service Quality and Subjective Norms on Customer Loyalty: A Proposed Framework for Palestine Islamic Banks
title_sort influence of service quality and subjective norms on customer loyalty: a proposed framework for palestine islamic banks