| _version_ |
1860799418094059520
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| building |
INTELEK Repository
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| caption |
ICSR 2012
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| collection |
Online Access
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| collectionurl |
https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2015-11-29 16:01:10
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| eventvenue |
UNISZA
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| format |
Restricted Document
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| id |
5927
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| institution |
UniSZA
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| originalfilename |
0643-01-FH03-FESP-15-04571.pdf
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| person |
Babak D. Safa
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| recordtype |
oai_dc
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| resourceurl |
https://intelek.unisza.edu.my/intelek/pages/view.php?ref=5927
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| spelling |
5927 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=5927 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Conference Conference Paper application/pdf 11 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in Babak D. Safa ICSR 2012 ICSR Iran Seismic Retrofitting Earthquake Engineering ICSR 2012 2015-11-29 16:01:10 0643-01-FH03-FESP-15-04571.pdf UniSZA Private Access A Conceptual Model of Tourist Motivation, Tourist Satisfaction and Destination Loyalty A study on push and pull motivation recently has been primarily used to examine the leisure travel motivation for measuring tourist behaviour. Previous studies found that there were significant relationship among push and pull motivation, tourist satisfaction and destination loyalty. However, the intersection between these fields is relatively explored. The purpose of this study is to propose a conceptual model that examine the relationship among push and pull motivation, tourists’ satisfaction and destination loyalty in the Malaysia Tourism context. The data will be collected at the Sultan Mahmud Airport at the departure hall using self-administered questionnaire. This study will use Exploratory Factor Analysis (EFA) to reduce the number of variables in both push and pull motivation, Confirmatory Factor Analysis (CFA) to confirm the items derive from EFA and Structural Equation Modelling (SEM) to examine the relationship among push and pull motivation, tourist satisfaction and destination loyalty. The findings of this study would provide insightful to the Malaysia Tourism Board by understanding tourists’ motivations as it can improve tourist satisfaction. This is because tourists who are satisfied with the destination they had visited will probably recommend to their friends and relatives and have intention to visit that particular place again. UniSZA Research Conference (URC 2015) UNISZA
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| spellingShingle |
A Conceptual Model of Tourist Motivation, Tourist Satisfaction and Destination Loyalty
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| subject |
ICSR 2012
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| summary |
A study on push and pull motivation recently has been primarily used to examine the leisure travel motivation for measuring tourist behaviour. Previous studies found that there were significant relationship among push and pull motivation, tourist satisfaction and destination loyalty. However, the intersection between these fields is relatively explored. The purpose of this study is to propose a conceptual model that examine the relationship among push and pull motivation, tourists’ satisfaction and destination loyalty in the Malaysia Tourism context. The data will be collected at the Sultan Mahmud Airport at the departure hall using self-administered questionnaire. This study will use Exploratory Factor Analysis (EFA) to reduce the number of variables in both push and pull motivation, Confirmatory Factor Analysis (CFA) to confirm the items derive from EFA and Structural Equation Modelling (SEM) to examine the relationship among push and pull motivation, tourist satisfaction and destination loyalty. The findings of this study would provide insightful to the Malaysia Tourism Board by understanding tourists’ motivations as it can improve tourist satisfaction. This is because tourists who are satisfied with the destination they had visited will probably recommend to their friends and relatives and have intention to visit that particular place again.
|
| title |
A Conceptual Model of Tourist Motivation, Tourist Satisfaction and Destination Loyalty
|
| title_full |
A Conceptual Model of Tourist Motivation, Tourist Satisfaction and Destination Loyalty
|
| title_fullStr |
A Conceptual Model of Tourist Motivation, Tourist Satisfaction and Destination Loyalty
|
| title_full_unstemmed |
A Conceptual Model of Tourist Motivation, Tourist Satisfaction and Destination Loyalty
|
| title_short |
A Conceptual Model of Tourist Motivation, Tourist Satisfaction and Destination Loyalty
|
| title_sort |
conceptual model of tourist motivation, tourist satisfaction and destination loyalty
|