| _version_ |
1860799417174458368
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| building |
INTELEK Repository
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| collection |
Online Access
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| collectionurl |
https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2017-03-17 16:36:58
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| eventvenue |
Bangkok, Thailand
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| format |
Restricted Document
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| id |
5923
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| institution |
UniSZA
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| originalfilename |
0636-01-FH03-FSSG-17-11335.pdf
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| person |
Paul Rose
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| recordtype |
oai_dc
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| resourceurl |
https://intelek.unisza.edu.my/intelek/pages/view.php?ref=5923
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| spelling |
5923 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=5923 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Conference Conference Paper application/pdf 11 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in Paul Rose 2017-03-17 16:36:58 0636-01-FH03-FSSG-17-11335.pdf UniSZA Private Access The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry Tourism is currently one of the largest sectors in the world and has contributed to world economic growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia. An increase of tourist arrivals (from both domestic and international visitors) has caused an increase in the number of accommodation that is available each year, and places the hotel industry as one of the most popular segments in the tourism industry. Since environmental awareness has been increasing across the world, a green image is seen to be an important aspect to be explored in the hotel industry in current times. Thus, the aim of this study is to examine the influence of a green image towards customer satisfaction and customer loyalty among a hotel’s guests in the Malaysian hotel industry. 4th International Conference on Hospitality and Tourism Management Bangkok, Thailand
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| spellingShingle |
The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry
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| summary |
Tourism is currently one of the largest sectors in the world and has contributed to world economic growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia. An increase of tourist arrivals (from both domestic and international visitors) has caused an increase in the number of accommodation that is available each year, and places the hotel industry as one of the most popular segments in the tourism industry. Since environmental awareness has been increasing across the world, a green image is seen to be an important aspect to be explored in the hotel industry in current times. Thus, the aim of this study is to examine the influence of a green image towards customer satisfaction and customer loyalty among a hotel’s guests in the Malaysian hotel industry.
|
| title |
The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry
|
| title_full |
The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry
|
| title_fullStr |
The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry
|
| title_full_unstemmed |
The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry
|
| title_short |
The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry
|
| title_sort |
influence of green image and customer satisfaction towards customer loyalty in the hotel industry
|