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1860799376022044672
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| building |
INTELEK Repository
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| collection |
Online Access
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| collectionurl |
https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2014-11-11 10:53:59
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| eventvenue |
University of Phayao, Phayao Thailand
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| format |
Restricted Document
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| id |
5762
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UniSZA
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| originalfilename |
0318-01-FH03-FESP-15-02926.pdf
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| person |
Microsoft® Word 2010
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| recordtype |
oai_dc
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| resourceurl |
https://intelek.unisza.edu.my/intelek/pages/view.php?ref=5762
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| spelling |
5762 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=5762 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Conference Conference Paper application/pdf 10 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in Microsoft® Word 2010 2014-11-11 10:53:59 0318-01-FH03-FESP-15-02926.pdf UniSZA Private Access The Potentials of Ecotourism in Malaysia among European Tourists: A Review Globally, the tourism industry is one of the fastest-growing sectors and it is becoming very competitive with different market players entering the industry each offering almost similar services and travel experiences making distinguishing tourists' experiences of a destination from other destinations challenging. The main aim of this paper is to review the destination image of Malaysia and propose a befitting destination image to attract European tourists. Malaysia has used several tag lines to promote Malaysia as a travel destination appealing to the different tourist segments: “To Know Malaysia is to Love Malaysia” (nature based), “A Shopping Paradise” (value for money) and “Malaysia is Truly Asia” (culture based). However, it has been argued that Malaysia's image as a travel destination is neither clear nor consistent. Thus, the image branding of Malaysia to date requires re-examination in the context of attracting tourists from European countries. A study was conducted among European tourists to ascertain their perceptions of Malaysia as a travel destination. The findings of the study suggest that Malaysia has great potential to be promoted as providing nature-based tourism or ecotourism to entice European tourists into visiting Malaysia. 1-10 University of Phayao, Phayao Thailand University of Phayao, Phayao Thailand
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| spellingShingle |
The Potentials of Ecotourism in Malaysia among European Tourists: A Review
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| summary |
Globally, the tourism industry is one of the fastest-growing sectors and it is becoming very competitive with different market players entering the industry each offering almost similar services and travel experiences making distinguishing tourists' experiences of a destination from other destinations challenging. The main aim of this paper is to review the destination image of Malaysia and propose a befitting destination image to attract European tourists. Malaysia has used several tag lines to promote Malaysia as a travel destination appealing to the different tourist segments: “To Know Malaysia is to Love Malaysia” (nature based), “A Shopping Paradise” (value for money) and “Malaysia is Truly Asia” (culture based). However, it has been argued that Malaysia's image as a travel destination is neither clear nor consistent. Thus, the image branding of Malaysia to date requires re-examination in the context of attracting tourists from European countries. A study was conducted among European tourists to ascertain their perceptions of Malaysia as a travel destination. The findings of the study suggest that Malaysia has great potential to be promoted as providing nature-based tourism or ecotourism to entice European tourists into visiting Malaysia.
|
| title |
The Potentials of Ecotourism in Malaysia among European Tourists: A Review
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| title_full |
The Potentials of Ecotourism in Malaysia among European Tourists: A Review
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| title_fullStr |
The Potentials of Ecotourism in Malaysia among European Tourists: A Review
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| title_full_unstemmed |
The Potentials of Ecotourism in Malaysia among European Tourists: A Review
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| title_short |
The Potentials of Ecotourism in Malaysia among European Tourists: A Review
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| title_sort |
potentials of ecotourism in malaysia among european tourists: a review
|