| _version_ |
1860799368627486720
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| building |
INTELEK Repository
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| collection |
Online Access
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| collectionurl |
https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2013-08-13 15:50:18
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| eventvenue |
Permai Hotel, Kuala Terengganu
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| format |
Restricted Document
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| id |
5735
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| institution |
UniSZA
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| originalfilename |
0249-01-FH03-FPPP-14-01487.pdf
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| person |
Nanthakumar
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| recordtype |
oai_dc
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| resourceurl |
https://intelek.unisza.edu.my/intelek/pages/view.php?ref=5735
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| spelling |
5735 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=5735 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Conference Conference Paper application/pdf 9 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in Nanthakumar 2013-08-13 15:50:18 0249-01-FH03-FPPP-14-01487.pdf UniSZA Private Access THE DIRECTION OF TERENGGANU TOURISM INDUSTRY IN SUSTAINING BUSINESS GROWTH: AN UNDERLYING FRAMEWORK Business sustainability is recognized as a crucial catalyst to the industrial direction and business growth in any industry. This paper focuses on the Terengganu tourism industry efforts to create long term business sustainability through higher profitability, effective management, business performance, and competitive advantage. The state of Terengganu in the East-Coast of Peninsular Malaysia is strategically located as a tourist destination. Therefore, the state tourism board needs to inculcate the right direction of its tourism industry among its tourism agencies and service providers. We argue that establishing the direction of tourism industry is critical in sustaining the business growth. To this end, numerous factors have to be considered in developing the industrial direction of the Terengganu tourism industry which includes heritage sustaining and development, the promotion of Terengganu heritage, the tourism product development, and human resources in tourism industry. This conceptual paper provides scholars and practitioner using underlying framework from the previous literature study regarding the direction in sustaining the business growth in Terengganu tourism industry. 108-116 Terengganu International Tourism Conference 2013 (TITC2013) Permai Hotel, Kuala Terengganu
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| spellingShingle |
THE DIRECTION OF TERENGGANU TOURISM INDUSTRY IN SUSTAINING BUSINESS GROWTH: AN UNDERLYING FRAMEWORK
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| summary |
Business sustainability is recognized as a crucial catalyst to the industrial direction and business growth in any industry. This paper focuses on the Terengganu tourism industry efforts to create long term business sustainability through higher profitability, effective management, business performance, and competitive advantage. The state of Terengganu in the East-Coast of Peninsular Malaysia is strategically located as a tourist destination. Therefore, the state tourism board needs to inculcate the right direction of its tourism industry among its tourism agencies and service providers. We argue that establishing the direction of tourism industry is critical in sustaining the business growth. To this end, numerous factors have to be considered in developing the industrial direction of the Terengganu tourism industry which includes heritage sustaining and development, the promotion of Terengganu heritage, the tourism product development, and human resources in tourism industry. This conceptual paper provides scholars and practitioner using underlying framework from the previous literature study regarding the direction in sustaining the business growth in Terengganu tourism industry.
|
| title |
THE DIRECTION OF TERENGGANU TOURISM INDUSTRY IN SUSTAINING BUSINESS GROWTH: AN UNDERLYING FRAMEWORK
|
| title_full |
THE DIRECTION OF TERENGGANU TOURISM INDUSTRY IN SUSTAINING BUSINESS GROWTH: AN UNDERLYING FRAMEWORK
|
| title_fullStr |
THE DIRECTION OF TERENGGANU TOURISM INDUSTRY IN SUSTAINING BUSINESS GROWTH: AN UNDERLYING FRAMEWORK
|
| title_full_unstemmed |
THE DIRECTION OF TERENGGANU TOURISM INDUSTRY IN SUSTAINING BUSINESS GROWTH: AN UNDERLYING FRAMEWORK
|
| title_short |
THE DIRECTION OF TERENGGANU TOURISM INDUSTRY IN SUSTAINING BUSINESS GROWTH: AN UNDERLYING FRAMEWORK
|
| title_sort |
direction of terengganu tourism industry in sustaining business growth: an underlying framework
|