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1860799360563937280
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| building |
INTELEK Repository
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| caption |
New Doc 2020-07-18 11.29.14
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| collection |
Online Access
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| collectionurl |
https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2020-07-18 11:31:37
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| eventvenue |
Puri Pujangga, UKM
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| format |
Restricted Document
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| id |
5702
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UniSZA
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| originalfilename |
0171-01-FH03-FPP-20-39036.pdf
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| person |
CamScanner
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| recordtype |
oai_dc
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| resourceurl |
https://intelek.unisza.edu.my/intelek/pages/view.php?ref=5702
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| spelling |
5702 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=5702 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Conference Conference Paper application/pdf 2 Adobe Acrobat Pro DC 20 Paper Capture Plug-in 1.7 CamScanner 2020-07-18 11:31:37 New Doc 2020-07-18 11.29.14 New Doc 2020-07-18 11.29.14 0171-01-FH03-FPP-20-39036.pdf UniSZA Private Access Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is based on the research conducted among the Composite Takaful Operators in Malaysia. The research framework was analyzed from the perspective of resource- advantage theory of competition. 1st Insurance & Takaful International Symposium Puri Pujangga, UKM
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| spellingShingle |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| subject |
New Doc 2020-07-18 11.29.14
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| summary |
The purpose of this paper is to consider how resource-advantage theory of competition can be used to explain the role of market orientation and innovation in achieving superior performance within the organization. A number of authors have explored the applicability of this theory. This paper is based on the research conducted among the Composite Takaful Operators in Malaysia. The research framework was analyzed from the perspective of resource- advantage theory of competition.
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| title |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| title_full |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| title_fullStr |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| title_full_unstemmed |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| title_short |
Market Orientation and Organizational Performance from the Resource Advantage Theory of Competition Perspective
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| title_sort |
market orientation and organizational performance from the resource advantage theory of competition perspective
|