2025_The Impact of Smart Tourism Technology and Tourists’ Technology Readiness on Their Consumption Motivations and Future Behaviour Intentions
| Format: | General Document |
|---|
| _version_ | 1860798355046662144 |
|---|---|
| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection1127683 |
| copyright | Copyright©PWB2026 |
| country | Malaysia |
| date | 2025-06-01 |
| format | General Document |
| id | 17437 |
| institution | UniSZA |
| originalfilename | THE IMPACT OF SMART TOURISM TECHNOLOGY AND TOURISTS’ TECHNOLOGY READINESS ON THEIR CONSUMPTION MOTIVATIONS AND FUTURE BEHAVIOUR INTENTIONS (MASTER_2025).pdf |
| person | Nurul Ezzah Yahya |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=17437 |
| sourcemedia | Server storage Scanned document |
| spelling | 17437 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=17437 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection1127683 General Document Malaysia Library Staff (Top Management) Library Staff (Management) Library Staff (Support) Terengganu Faculty of Applied Social Sciences English application/pdf 1.7 Public Access Server storage Scanned document Universiti Sultan Zainal Abidin Universiti Sultan Zainal Abidin 316 Kuala Lumpur Motivation (Psychology) Dissertations, Academic Microsoft® Word 2021 Copyright©PWB2026 Thesis 2025-06-01 Nurul Ezzah Yahya Smart Tourism Technology (STT) Technology Readiness Future Behaviour Intentions Consumption Motivations Hedonic Motivation Utilitarian Motivation Technology Readiness and Acceptance Model (TRAM) Smart City PLS-SEM Tourism -- Technological innovations -- Malaysia -- Kuala Lumpur Smart cities -- Malaysia -- Kuala Lumpur Consumer behavior -- Malaysia -- Kuala Lumpur Information technology -- Social aspects Choice of transportation -- Decision making Hospitality industry -- Technological innovations -- Malaysia 2025_The Impact of Smart Tourism Technology and Tourists’ Technology Readiness on Their Consumption Motivations and Future Behaviour Intentions The tourism industry has recently undergone a significant transformation driven by rapid technological advancements. As global cities increasingly adopt smart technologies, the influence of smart tourism technology on tourists' behaviours has become a critical area of research. While smart tourism facilitates more seamless and enjoyable travel experiences, it also raises concerns about personal data privacy and technology adoption challenges. To effectively address these concerns, it is crucial to cultivate trust among tourists and establish an environment conducive to innovation. This entails ensuring that technological solutions are user-friendly and responsive to tourists' needs, thereby fostering a positive interaction between technology and the tourism sector. This study builds upon existing literature by exploring the antecedents of smart tourism technology, technology readiness, and future behaviour intentions. Using the Technology Readiness and Acceptance Model (TRAM), this research examines the interrelationships between smart tourism technology, tourists’ technology readiness, consumption motivations, and future behaviour intentions within the context of Kuala Lumpur, a leading smart city in Malaysia. A quantitative research design was employed, utilising a self-administered questionnaire distributed to 315 tourists in Kuala Lumpur through purposive sampling. Data were analysed using the Statistical Package for Social Sciences (SPSS), followed by Partial Least Squares-Structural Equation Modelling (PLS-SEM) to evaluate both the measurement and structural models, testing the proposed hypotheses. The findings show that smart tourism technology significantly influences tourists’ consumption motivations more than technology readiness. Two aspects of smart tourism technology and one from technology readiness influence hedonic motivations, while two factors from both STT and TR affect utilitarian motivation. Mediation analysis confirms that three factors indirectly impact future behaviour intentions through hedonic motivation, highlighting its critical role in shaping tourist engagement. These findings highlight the crucial role of hedonic motivation in connecting smart tourism technology, technology readiness, and tourists’ future intentions. This study provides crucial insights into the dynamic interplay between smart tourism technology, tourists’ technology readiness, and consumption motivations, offering a roadmap for the tourism industry strategically to enhance tourist experiences and foster long-term engagement. Additionally, the findings serve as a valuable resource for industry practitioners, policymakers, and academics aiming to integrate technology effectively and foster the sustainable development of smart tourism destinations. uuid:F4B9B96B-07AF-40CA-A900-678A65A542C5 THE IMPACT OF SMART TOURISM TECHNOLOGY AND TOURISTS’ TECHNOLOGY READINESS ON THEIR CONSUMPTION MOTIVATIONS AND FUTURE BEHAVIOUR INTENTIONS (MASTER_2025).pdf |
| spellingShingle | 2025_The Impact of Smart Tourism Technology and Tourists’ Technology Readiness on Their Consumption Motivations and Future Behaviour Intentions |
| state | Terengganu |
| subject | Motivation (Psychology) Dissertations, Academic Tourism -- Technological innovations -- Malaysia -- Kuala Lumpur Smart cities -- Malaysia -- Kuala Lumpur Consumer behavior -- Malaysia -- Kuala Lumpur Information technology -- Social aspects Choice of transportation -- Decision making Hospitality industry -- Technological innovations -- Malaysia |
| summary | The tourism industry has recently undergone a significant transformation driven by rapid technological advancements. As global cities increasingly adopt smart technologies, the influence of smart tourism technology on tourists' behaviours has become a critical area of research. While smart tourism facilitates more seamless and enjoyable travel experiences, it also raises concerns about personal data privacy and technology adoption challenges. To effectively address these concerns, it is crucial to cultivate trust among tourists and establish an environment conducive to innovation. This entails ensuring that technological solutions are user-friendly and responsive to tourists' needs, thereby fostering a positive interaction between technology and the tourism sector. This study builds upon existing literature by exploring the antecedents of smart tourism technology, technology readiness, and future behaviour intentions. Using the Technology Readiness and Acceptance Model (TRAM), this research examines the interrelationships between smart tourism technology, tourists’ technology readiness, consumption motivations, and future behaviour intentions within the context of Kuala Lumpur, a leading smart city in Malaysia. A quantitative research design was employed, utilising a self-administered questionnaire distributed to 315 tourists in Kuala Lumpur through purposive sampling. Data were analysed using the Statistical Package for Social Sciences (SPSS), followed by Partial Least Squares-Structural Equation Modelling (PLS-SEM) to evaluate both the measurement and structural models, testing the proposed hypotheses. The findings show that smart tourism technology significantly influences tourists’ consumption motivations more than technology readiness. Two aspects of smart tourism technology and one from technology readiness influence hedonic motivations, while two factors from both STT and TR affect utilitarian motivation. Mediation analysis confirms that three factors indirectly impact future behaviour intentions through hedonic motivation, highlighting its critical role in shaping tourist engagement. These findings highlight the crucial role of hedonic motivation in connecting smart tourism technology, technology readiness, and tourists’ future intentions. This study provides crucial insights into the dynamic interplay between smart tourism technology, tourists’ technology readiness, and consumption motivations, offering a roadmap for the tourism industry strategically to enhance tourist experiences and foster long-term engagement. Additionally, the findings serve as a valuable resource for industry practitioners, policymakers, and academics aiming to integrate technology effectively and foster the sustainable development of smart tourism destinations. |
| title | 2025_The Impact of Smart Tourism Technology and Tourists’ Technology Readiness on Their Consumption Motivations and Future Behaviour Intentions |
| title_full | 2025_The Impact of Smart Tourism Technology and Tourists’ Technology Readiness on Their Consumption Motivations and Future Behaviour Intentions |
| title_fullStr | 2025_The Impact of Smart Tourism Technology and Tourists’ Technology Readiness on Their Consumption Motivations and Future Behaviour Intentions |
| title_full_unstemmed | 2025_The Impact of Smart Tourism Technology and Tourists’ Technology Readiness on Their Consumption Motivations and Future Behaviour Intentions |
| title_short | 2025_The Impact of Smart Tourism Technology and Tourists’ Technology Readiness on Their Consumption Motivations and Future Behaviour Intentions |
| title_sort | 2025_the impact of smart tourism technology and tourists’ technology readiness on their consumption motivations and future behaviour intentions |