2025_Exploring The Impact Of Social Media Foodscape On E-Trust, Experience And Intention Of Food Tourists In Melaka, Malaysia
| Format: | General Document |
|---|
| _version_ | 1860798344344895488 |
|---|---|
| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 |
| copyright | Copyright©PWB2025 |
| country | Malaysia |
| date | 2025-04-14 |
| format | General Document |
| id | 17384 |
| institution | UniSZA |
| originalfilename | EXPLORING THE IMPACT OF SOCIAL MEDIA FOODSCAPE ON E-TRUST, EXPERIENCE AND INTENTION OF FOOD TOURISTS IN MELAKA, MALAYSIA (PHD_20.pdf |
| person | Muhammad Nur Hidayat Mohd Salim |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=17384 |
| sourcemedia | Server storage Scanned document |
| spelling | 17384 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=17384 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 General Document Malaysia Library Staff (Top Management) Library Staff (Management) Library Staff (Support) Terengganu English UniSZA East Coast Environmental Research Institute application/pdf 1.7 Microsoft® Word for Microsoft 365 Server storage Scanned document Universiti Sultan Zainal Abidin UniSZA Private Access Universiti Sultan Zainal Abidin Copyright©PWB2025 342 Dissertations, Academic Tourist behavior—Malaysia Muhammad Nur Hidayat Mohd Salim Destination social media foodscape Food tourism e-Trust Destination food experience Future experiential intention Tourist behavioural intention Digital destination branding Social media marketing Culinary heritage Melaka tourism Food tourism—Malaysia—Melaka Social media—Influence—Tourism Tourism—Marketing—Malaysia Culinary tourism—Malaysia Trust—Economic aspects—Tourism Cultural heritage—Malaysia—Melaka Electronic commerce—Tourism industry Digital media—Tourism promotion 2025_Exploring The Impact Of Social Media Foodscape On E-Trust, Experience And Intention Of Food Tourists In Melaka, Malaysia 2025-04-14 Food and tourism have become major aspects in shaping tourists’ travel experiences, as acquiring and understanding the culture while visiting the destination is prominent. From the tourist perspective, they increasingly rely on social media for authentic, visually appealing content when deciding on destinations to visit. This raises concerns about the adequacy of the current understanding and empirical evidence of the destination social media foodscape (DSMF) and its effects on the overall tourist behavioural framework. Accordingly, Melaka, Malaysia was chosen as the study setting, given its culinary heritage. However, the lack of strategic integration of food tourism into social media platforms and overall digital destination branding in Melaka’s Tourism Master Plan hinders a cohesive foodscape engagement within the state’s digital spaces. Therefore, this study investigates the interrelationships between DSMF, e-Trust, Destination Food Experience (DFE), and Future Experiential Intention (FEI) in the context of food tourism in Melaka. The research extends the Theory of Planned Behaviour (TPB) with the Stimulus-Organism-Response (S-O-R) model to explore how digital foodscapes influence tourists’ behavioural intentions and experiences across different stages of the food purchasing process: pre-purchase, purchase, and post-purchase. Leveraging a positivist research paradigm, this empirical study employed a quantitative research design by utilising a self-administered questionnaire distributed to 336 respondents, all of whom were tourists visiting Melaka, through purposive sampling. The data of the research were analysed using the Statistical Package for Social Sciences (SPSS) software version 24, followed by Partial Least Squares–Structural Equation Modelling (PLS-SEM) to evaluate both the measurement and structural models, thus testing the proposed hypotheses and validating the relationships among the key variables. The results reveal that DSMF, particularly aesthetic appeal and social factors, significantly impact e-Trust, which in turn influences DFE, ultimately shaping tourists’ FEI. This reflects the sequential mediating roles of e-Trust and DFE dimensions, such as food safety, health and ethics (FHE), food and local culture (FLC), and the food and restaurantscape (FRS), which were shown to be critical in strengthening tourists’ experiential intentions. The study contributes to the theoretical understanding of food tourism by providing insights into how digital and social media platforms affect tourists’ perceptions, trust, and decision-making processes. Practically, it highlights the importance of curating visually appealing and trustworthy digital content to enhance the tourism experience. These findings offer valuable implications for destination marketers and tourism authorities aiming to enhance the competitiveness of food tourism destinations through digital engagement and foodscape promotion. uuid:18F90972-9319-40C1-88CD-463CFCDF3117 EXPLORING THE IMPACT OF SOCIAL MEDIA FOODSCAPE ON E-TRUST, EXPERIENCE AND INTENTION OF FOOD TOURISTS IN MELAKA, MALAYSIA (PHD_20.pdf Thesis |
| spellingShingle | 2025_Exploring The Impact Of Social Media Foodscape On E-Trust, Experience And Intention Of Food Tourists In Melaka, Malaysia |
| state | Terengganu |
| subject | Dissertations, Academic Tourist behavior—Malaysia Food tourism—Malaysia—Melaka Social media—Influence—Tourism Tourism—Marketing—Malaysia Culinary tourism—Malaysia Trust—Economic aspects—Tourism Cultural heritage—Malaysia—Melaka Electronic commerce—Tourism industry Digital media—Tourism promotion |
| summary | Food and tourism have become major aspects in shaping tourists’ travel experiences, as acquiring and understanding the culture while visiting the destination is prominent. From the tourist perspective, they increasingly rely on social media for authentic, visually appealing content when deciding on destinations to visit. This raises concerns about the adequacy of the current understanding and empirical evidence of the destination social media foodscape (DSMF) and its effects on the overall tourist behavioural framework. Accordingly, Melaka, Malaysia was chosen as the study setting, given its culinary heritage. However, the lack of strategic integration of food tourism into social media platforms and overall digital destination branding in Melaka’s Tourism Master Plan hinders a cohesive foodscape engagement within the state’s digital spaces. Therefore, this study investigates the interrelationships between DSMF, e-Trust, Destination Food Experience (DFE), and Future Experiential Intention (FEI) in the context of food tourism in Melaka. The research extends the Theory of Planned Behaviour (TPB) with the Stimulus-Organism-Response (S-O-R) model to explore how digital foodscapes influence tourists’ behavioural intentions and experiences across different stages of the food purchasing process: pre-purchase, purchase, and post-purchase. Leveraging a positivist research paradigm, this empirical study employed a quantitative research design by utilising a self-administered questionnaire distributed to 336 respondents, all of whom were tourists visiting Melaka, through purposive sampling. The data of the research were analysed using the Statistical Package for Social Sciences (SPSS) software version 24, followed by Partial Least Squares–Structural Equation Modelling (PLS-SEM) to evaluate both the measurement and structural models, thus testing the proposed hypotheses and validating the relationships among the key variables. The results reveal that DSMF, particularly aesthetic appeal and social factors, significantly impact e-Trust, which in turn influences DFE, ultimately shaping tourists’ FEI. This reflects the sequential mediating roles of e-Trust and DFE dimensions, such as food safety, health and ethics (FHE), food and local culture (FLC), and the food and restaurantscape (FRS), which were shown to be critical in strengthening tourists’ experiential intentions. The study contributes to the theoretical understanding of food tourism by providing insights into how digital and social media platforms affect tourists’ perceptions, trust, and decision-making processes. Practically, it highlights the importance of curating visually appealing and trustworthy digital content to enhance the tourism experience. These findings offer valuable implications for destination marketers and tourism authorities aiming to enhance the competitiveness of food tourism destinations through digital engagement and foodscape promotion. |
| title | 2025_Exploring The Impact Of Social Media Foodscape On E-Trust, Experience And Intention Of Food Tourists In Melaka, Malaysia |
| title_full | 2025_Exploring The Impact Of Social Media Foodscape On E-Trust, Experience And Intention Of Food Tourists In Melaka, Malaysia |
| title_fullStr | 2025_Exploring The Impact Of Social Media Foodscape On E-Trust, Experience And Intention Of Food Tourists In Melaka, Malaysia |
| title_full_unstemmed | 2025_Exploring The Impact Of Social Media Foodscape On E-Trust, Experience And Intention Of Food Tourists In Melaka, Malaysia |
| title_short | 2025_Exploring The Impact Of Social Media Foodscape On E-Trust, Experience And Intention Of Food Tourists In Melaka, Malaysia |
| title_sort | 2025_exploring the impact of social media foodscape on e-trust, experience and intention of food tourists in melaka, malaysia |