2019_The Effect of Customer Perceived Value and Service Quality on Students’ Loyalty: A Case Study of Linton University College, Malaysia
| Format: | General Document |
|---|
| _version_ | 1860798185563226112 |
|---|---|
| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 |
| copyright | Copyright©PWB2025 |
| country | Malaysia |
| date | 2019-02-25 |
| format | General Document |
| id | 16333 |
| institution | UniSZA |
| originalfilename | THE EFFECT OF CUSTOMER PERCEIVED VALUE AND SERVICE QUALITY ON STUDENTS’ LOYALTY_ A CASE STUDY OF LINTON UNIVERSITY COLLEGE, MALAYSIA (MASTER_2016).pdf |
| person | Mohammed Shuaibu Badeggi |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=16333 |
| sourcemedia | Server storage Scanned document |
| spelling | 16333 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=16333 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 General Document Malaysia Library Staff (Top Management) Library Staff (Management) Library Staff (Support) Terengganu Faculty of Business and Management English application/pdf 1.5 Customer perceived value Server storage Scanned document Universiti Sultan Zainal Abidin UniSZA Private Access Universiti Sultan Zainal Abidin SAMBox 2.3.4; modified using iTextSharp™ 5.5.10 ©2000-2016 iText Group NV (AGPL-version) 198 Copyright©PWB2025 Service quality 2019-02-25 THE EFFECT OF CUSTOMER PERCEIVED VALUE AND SERVICE QUALITY ON STUDENTS’ LOYALTY_ A CASE STUDY OF LINTON UNIVERSITY COLLEGE, MALAYSIA (MASTER_2016).pdf Mohammed Shuaibu Badeggi Effect Of Customer Perceived Value Service Quality On Students’ Loyalty Case Study Of Linton University College, Malaysia Student loyalty Educational institutions—Malaysia Universities and colleges—Customer services 2019_The Effect of Customer Perceived Value and Service Quality on Students’ Loyalty: A Case Study of Linton University College, Malaysia In higher education, students are the main customers of the universities. As such, providing quality services and satisfying the students’ needs as well as expectations is vital for universities succeed in enhancing the competitiveness of this industry. However, in the past three years, the number of international students enrolling in Linton, University College (LUC) has kept dropping. The study is conducted to investigate the problems associated with international students enrolling in LUC. Hence, the objectives of the study are to identify the factors of the constructs and examine their relationships as it affects student numbers enrolling into the university. Specifically, this study was conducted to investigate the relationship between customer perceived value, service quality, and students’ loyalty in LUC. The population of the study was based on 1500 international students registered with the university. A total of 550 questionnaires was distributed to international students in the university using a simple random sampling technique. The respondents were selected using an online number generator that generated the numbers assigned to determine the required amounts of students. 368 questionnaires were deemed fit for analysis. Structural Equation Modelling in IBM SPSS AMOS 21 was used to analyses the collected data, assess the model, and test the hypotheses. The findings showed that customer perceived value and service quality influenced international students’ loyalty. The results showed there is a significant relationship between service quality and student loyalty. Also, there is a significant relationship between customer perceived value and student loyalty. In conclusion, customers perceived value and service quality play a very important role in student loyalty at the LUC. This study is significant in terms of addressing the gap found in the previous literature that will contribute to the body of knowledge and providing several useful implications for the management of the university. Dissertations, Academic Thesis |
| spellingShingle | 2019_The Effect of Customer Perceived Value and Service Quality on Students’ Loyalty: A Case Study of Linton University College, Malaysia |
| state | Terengganu |
| subject | Customer perceived value Service quality Student loyalty Educational institutions—Malaysia Universities and colleges—Customer services Dissertations, Academic |
| summary | In higher education, students are the main customers of the universities. As such, providing quality services and satisfying the students’ needs as well as expectations is vital for universities succeed in enhancing the competitiveness of this industry. However, in the past three years, the number of international students enrolling in Linton, University College (LUC) has kept dropping. The study is conducted to investigate the problems associated with international students enrolling in LUC. Hence, the objectives of the study are to identify the factors of the constructs and examine their relationships as it affects student numbers enrolling into the university. Specifically, this study was conducted to investigate the relationship between customer perceived value, service quality, and students’ loyalty in LUC. The population of the study was based on 1500 international students registered with the university. A total of 550 questionnaires was distributed to international students in the university using a simple random sampling technique. The respondents were selected using an online number generator that generated the numbers assigned to determine the required amounts of students. 368 questionnaires were deemed fit for analysis. Structural Equation Modelling in IBM SPSS AMOS 21 was used to analyses the collected data, assess the model, and test the hypotheses. The findings showed that customer perceived value and service quality influenced international students’ loyalty. The results showed there is a significant relationship between service quality and student loyalty. Also, there is a significant relationship between customer perceived value and student loyalty. In conclusion, customers perceived value and service quality play a very important role in student loyalty at the LUC. This study is significant in terms of addressing the gap found in the previous literature that will contribute to the body of knowledge and providing several useful implications for the management of the university. |
| title | 2019_The Effect of Customer Perceived Value and Service Quality on Students’ Loyalty: A Case Study of Linton University College, Malaysia |
| title_full | 2019_The Effect of Customer Perceived Value and Service Quality on Students’ Loyalty: A Case Study of Linton University College, Malaysia |
| title_fullStr | 2019_The Effect of Customer Perceived Value and Service Quality on Students’ Loyalty: A Case Study of Linton University College, Malaysia |
| title_full_unstemmed | 2019_The Effect of Customer Perceived Value and Service Quality on Students’ Loyalty: A Case Study of Linton University College, Malaysia |
| title_short | 2019_The Effect of Customer Perceived Value and Service Quality on Students’ Loyalty: A Case Study of Linton University College, Malaysia |
| title_sort | 2019_the effect of customer perceived value and service quality on students’ loyalty: a case study of linton university college, malaysia |