2020_Modelling Digital Marketing Strategies for Young Entrepreneurs in Terengganu
| Format: | General Document |
|---|
| _version_ | 1860798181575491584 |
|---|---|
| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 |
| copyright | Copyright©PWB2025 |
| country | Malaysia |
| date | 2020-11-08 |
| format | General Document |
| id | 16319 |
| institution | UniSZA |
| originalfilename | MODELLING DIGITAL MARKETING STRATEGIES FOR YOUNG ENTREPRENEURS IN TERENGGANU (MASTER_2020).pdf |
| person | Mohd Yusof Bin Salleh |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=16319 |
| sourcemedia | Server storage Scanned document |
| spelling | 16319 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=16319 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 General Document Malaysia Library Staff (Top Management) Library Staff (Management) Library Staff (Support) Terengganu Faculty of Business and Management English application/pdf 1.5 Server storage Scanned document Universiti Sultan Zainal Abidin UniSZA Private Access Universiti Sultan Zainal Abidin SAMBox 2.3.4; modified using iTextSharp™ 5.5.10 ©2000-2016 iText Group NV (AGPL-version) Copyright©PWB2025 Internet marketing Strategic planning Electronic commerce 2020-11-08 85 MODELLING DIGITAL MARKETING STRATEGIES FOR YOUNG ENTREPRENEURS IN TERENGGANU (MASTER_2020).pdf Mohd Yusof Bin Salleh Digital Marketing Strategies Young Entrepreneurs Social media Youth-owned business enterprises 2020_Modelling Digital Marketing Strategies for Young Entrepreneurs in Terengganu The purpose of this study is to look at the models used by successful young entrepreneurs in their business using digital marketing strategies in Terengganu. The design of this study is a case study of interviewees using qualitative approach. Respondents were obtained through government agency sources, Terengganu Entrepreneur Development Foundation (YPU) and TD1303. At the same time, the challenges and obstacles faced by these entrepreneurs are also studied to complete this study. There are three objectives of the study and the questions that are formulated to carry out this study and the results of this study are formulated as a conclusion. While various efforts to develop entrepreneurs are made by the government, the development of technology has benefited entrepreneur’s especially young entrepreneurs. Some of the approaches used by young entrepreneurs through digital marketing include an engaging website, social media marketing, content marketing and email marketing. All of these elements are modeled on digital marketing for young entrepreneurs in Terengganu. The author has also made several suggestions such as strengthening marketing strategies, brand awareness and even encouraging by the government to grow their business. Dissertations, Academic Thesis |
| spellingShingle | 2020_Modelling Digital Marketing Strategies for Young Entrepreneurs in Terengganu |
| state | Terengganu |
| subject | Internet marketing Strategic planning Electronic commerce Social media Youth-owned business enterprises Dissertations, Academic |
| summary | The purpose of this study is to look at the models used by successful young entrepreneurs in their business using digital marketing strategies in Terengganu. The design of this study is a case study of interviewees using qualitative approach. Respondents were obtained through government agency sources, Terengganu Entrepreneur Development Foundation (YPU) and TD1303. At the same time, the challenges and obstacles faced by these entrepreneurs are also studied to complete this study. There are three objectives of the study and the questions that are formulated to carry out this study and the results of this study are formulated as a conclusion. While various efforts to develop entrepreneurs are made by the government, the development of technology has benefited entrepreneur’s especially young entrepreneurs. Some of the approaches used by young entrepreneurs through digital marketing include an engaging website, social media marketing, content marketing and email marketing. All of these elements are modeled on digital marketing for young entrepreneurs in Terengganu. The author has also made several suggestions such as strengthening marketing strategies, brand awareness and even encouraging by the government to grow their business. |
| title | 2020_Modelling Digital Marketing Strategies for Young Entrepreneurs in Terengganu |
| title_full | 2020_Modelling Digital Marketing Strategies for Young Entrepreneurs in Terengganu |
| title_fullStr | 2020_Modelling Digital Marketing Strategies for Young Entrepreneurs in Terengganu |
| title_full_unstemmed | 2020_Modelling Digital Marketing Strategies for Young Entrepreneurs in Terengganu |
| title_short | 2020_Modelling Digital Marketing Strategies for Young Entrepreneurs in Terengganu |
| title_sort | 2020_modelling digital marketing strategies for young entrepreneurs in terengganu |