2020_Consumers’ Trust in Electronic Business (E-Business) Among Generation Y
| Format: | General Document |
|---|
| _version_ | 1860798137244844032 |
|---|---|
| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 |
| copyright | Copyright©PWB2025 |
| country | Malaysia |
| date | 2021-11-29 |
| format | General Document |
| id | 16120 |
| institution | UniSZA |
| originalfilename | CONSUMERS’ TRUST IN ELECTRONIC BUSINESS (E-BUSINESS) AMONG GENERATION Y (MASTER_2020).pdf |
| person | Nurul Afiqah Azfar Binti M Azmi |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=16120 |
| sourcemedia | Server storage Scanned document |
| spelling | 16120 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=16120 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 General Document Malaysia Library Staff (Top Management) Library Staff (Management) Library Staff (Support) Terengganu Faculty of Business and Management English application/pdf 1.5 106 Server storage Scanned document Universiti Sultan Zainal Abidin UniSZA Private Access Universiti Sultan Zainal Abidin SAMBox 2.3.4; modified using iTextSharp™ 5.5.10 ©2000-2016 iText Group NV (AGPL-version) Copyright©PWB2025 Internet marketing 2021-11-29 Technology acceptance model CONSUMERS’ TRUST IN ELECTRONIC BUSINESS (E-BUSINESS) AMONG GENERATION Y (MASTER_2020).pdf Nurul Afiqah Azfar Binti M Azmi Consumer trust Electronic Business Generation Y Electronic commerce Generation Y—Attitudes Online shopping—Consumer behavior 2020_Consumers’ Trust in Electronic Business (E-Business) Among Generation Y To attract consumers and establish long-term relationships with existing ones, the development of online trust is crucial for e-business vendors. Due to the rapid growth of internet use, e-business has grown widely as a new mode of trading goods and service to every work and aspect of the society. However, the users are still sensitive towards e-business trust. Hence, this study was intended to investigate whether consumers, especially from Generation Y, on how they develop online trust when using e-business websites. This study examined three drivers of online trust among Generational Y at UniSZA through the analysis of empirical data collected from 300 e-business users. Plus, also reviewed relevant research related to the effects of security, privacy, feedback mechanisms on online trust. Statistical Package for the Social Sciences (SPSS) was use for analysis. From the study reveals that Generation Y student at UniSZA prove that feedback mechanism is the most significant factor toward trust in e-business among others variables. This research could be of practical and academic significance as its findings can help e-commerce and online service providers to determine the important factors, they need to be present on their websites to address their target audience's online trust. For researchers and practitioners, the implications of these findings are discussed. Dissertations, Academic Thesis |
| spellingShingle | 2020_Consumers’ Trust in Electronic Business (E-Business) Among Generation Y |
| state | Terengganu |
| subject | Internet marketing Technology acceptance model Electronic commerce Generation Y—Attitudes Online shopping—Consumer behavior Dissertations, Academic |
| summary | To attract consumers and establish long-term relationships with existing ones, the development of online trust is crucial for e-business vendors. Due to the rapid growth of internet use, e-business has grown widely as a new mode of trading goods and service to every work and aspect of the society. However, the users are still sensitive towards e-business trust. Hence, this study was intended to investigate whether consumers, especially from Generation Y, on how they develop online trust when using e-business websites. This study examined three drivers of online trust among Generational Y at UniSZA through the analysis of empirical data collected from 300 e-business users. Plus, also reviewed relevant research related to the effects of security, privacy, feedback mechanisms on online trust. Statistical Package for the Social Sciences (SPSS) was use for analysis. From the study reveals that Generation Y student at UniSZA prove that feedback mechanism is the most significant factor toward trust in e-business among others variables. This research could be of practical and academic significance as its findings can help e-commerce and online service providers to determine the important factors, they need to be present on their websites to address their target audience's online trust. For researchers and practitioners, the implications of these findings are discussed. |
| title | 2020_Consumers’ Trust in Electronic Business (E-Business) Among Generation Y |
| title_full | 2020_Consumers’ Trust in Electronic Business (E-Business) Among Generation Y |
| title_fullStr | 2020_Consumers’ Trust in Electronic Business (E-Business) Among Generation Y |
| title_full_unstemmed | 2020_Consumers’ Trust in Electronic Business (E-Business) Among Generation Y |
| title_short | 2020_Consumers’ Trust in Electronic Business (E-Business) Among Generation Y |
| title_sort | 2020_consumers’ trust in electronic business (e-business) among generation y |