2022_The Effect of Mobile Application Feature Acceptance and Word of Mouth on The Mobile Application Usage Intention in Jordanian Tourism
| Format: | General Document |
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| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 |
| copyright | Copyright©PWB2025 |
| country | Malaysia |
| date | 2022-09-09 |
| format | General Document |
| id | 15734 |
| institution | UniSZA |
| internalnotes | Sila masukkan subject wajib Dissertations, Academic. Terima kasih... |
| originalfilename | 15734_ade796525ab5ac9.pdf |
| person | Alghizzawi Mahmoud Zeyad Mohammad |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=15734 |
| sourcemedia | Server storage Scanned document |
| spelling | 15734 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=15734 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 General Document Malaysia Library Staff (Top Management) Library Staff (Management) Library Staff (Support) Terengganu Faculty of Business and Management English application/pdf 1.5 Information Technology Server storage Scanned document Universiti Sultan Zainal Abidin UniSZA Private Access Universiti Sultan Zainal Abidin SAMBox 2.3.4; modified using iTextSharp™ 5.5.10 ©2000-2016 iText Group NV (AGPL-version) Consumer behavior Copyright©PWB2025 2022-09-09 15734_ade796525ab5ac9.pdf 222 2022_The Effect of Mobile Application Feature Acceptance and Word of Mouth on The Mobile Application Usage Intention in Jordanian Tourism Alghizzawi Mahmoud Zeyad Mohammad Effect Of Mobile Application Word Of Mouth On The Mobile Application Usage Intention Jordanian Tourism Mobile apps—Tourism Tourism—Technological innovations Word-of-mouth advertising The emergence of mobile applications has affected all types of industries. With the rapid increase in smartphone adoption, a variety of mobile applications have been introduced in the consumer market and have changed the way consumers perform all manners of daily tasks and activities. As in the tourism industry, through the positive features offered by smartphone applications, tourists can customize the services they want through word of mouth. The tourism sector is a key factor in Jordan's national income. Jordan is one of the countries that use smartphone applications in a high way and is interested in the advantages that applications provide for users, but tourism in Jordan suffers from fluctuation in the number of incoming tourists until it reached a significant decline for the last years. Therefore, this study was conducted to examine the effect of mobile application features, perceived usefulness, ease of use, and positive (WOM) towards mobile application usage intention of the tourism industry in Jordan. This study adopted a quantitative approach. It was based on a sample gathered from tourists in Jordan, using a self-administered questionnaire. A total of 420 copies of the questionnaires were distributed in three locations: City of Jerash in the North, The Dead Sea in the Middle, and Petra in the South. A total of 384 completed questionnaires were retrieved, giving a response rate of 91.4% of the original samples. The research model was empirically tested using Structural Equation Modelling (SEM). The findings from SEM revealed that approximately 80% of the variance on mobile application usage intention was accounted for by mobile application features, perceived usefulness, perceived ease of use, and positive word of mouth. 11 hypotheses were supported in this study. The results showed that perceived usefulness and perceived ease of use were significantly related to positive word of mouth. However, perceived ubiquity was found not significantly related to perceived ease of use. This study also confirmed that positive word of mouth mediates the relationship between perceived ease of use and perceived usefulness with mobile application usage intention Furthermore, the integrated Technology Acceptance Model reveals that the usefulness and ease of use were the most important factors that influence the user’s intention to accept tourism applications usage in Jordan. The research findings provide managerial guidelines for developing effective mobile app strategies in Jordanian tourism industry. It empirically demonstrates the importance of perceived usefulness and perceived ease of use in building and sustaining loyal relationships with mobile app users. The results of this study provide a robust theoretical and practical support for the Integrated Technology Acceptance Model. Dissertations, Academic Sila masukkan subject wajib Dissertations, Academic. Terima kasih... Thesis |
| spellingShingle | 2022_The Effect of Mobile Application Feature Acceptance and Word of Mouth on The Mobile Application Usage Intention in Jordanian Tourism |
| state | Terengganu |
| subject | Information Technology Consumer behavior Mobile apps—Tourism Tourism—Technological innovations Word-of-mouth advertising Dissertations, Academic |
| summary | The emergence of mobile applications has affected all types of industries. With the rapid increase in smartphone adoption, a variety of mobile applications have been introduced in the consumer market and have changed the way consumers perform all manners of daily tasks and activities. As in the tourism industry, through the positive features offered by smartphone applications, tourists can customize the services they want through word of mouth. The tourism sector is a key factor in Jordan's national income. Jordan is one of the countries that use smartphone applications in a high way and is interested in the advantages that applications provide for users, but tourism in Jordan suffers from fluctuation in the number of incoming tourists until it reached a significant decline for the last years. Therefore, this study was conducted to examine the effect of mobile application features, perceived usefulness, ease of use, and positive (WOM) towards mobile application usage intention of the tourism industry in Jordan. This study adopted a quantitative approach. It was based on a sample gathered from tourists in Jordan, using a self-administered questionnaire. A total of 420 copies of the questionnaires were distributed in three locations: City of Jerash in the North, The Dead Sea in the Middle, and Petra in the South. A total of 384 completed questionnaires were retrieved, giving a response rate of 91.4% of the original samples. The research model was empirically tested using Structural Equation Modelling (SEM). The findings from SEM revealed that approximately 80% of the variance on mobile application usage intention was accounted for by mobile application features, perceived usefulness, perceived ease of use, and positive word of mouth. 11 hypotheses were supported in this study. The results showed that perceived usefulness and perceived ease of use were significantly related to positive word of mouth. However, perceived ubiquity was found not significantly related to perceived ease of use. This study also confirmed that positive word of mouth mediates the relationship between perceived ease of use and perceived usefulness with mobile application usage intention Furthermore, the integrated Technology Acceptance Model reveals that the usefulness and ease of use were the most important factors that influence the user’s intention to accept tourism applications usage in Jordan. The research findings provide managerial guidelines for developing effective mobile app strategies in Jordanian tourism industry. It empirically demonstrates the importance of perceived usefulness and perceived ease of use in building and sustaining loyal relationships with mobile app users. The results of this study provide a robust theoretical and practical support for the Integrated Technology Acceptance Model. |
| title | 2022_The Effect of Mobile Application Feature Acceptance and Word of Mouth on The Mobile Application Usage Intention in Jordanian Tourism |
| title_full | 2022_The Effect of Mobile Application Feature Acceptance and Word of Mouth on The Mobile Application Usage Intention in Jordanian Tourism |
| title_fullStr | 2022_The Effect of Mobile Application Feature Acceptance and Word of Mouth on The Mobile Application Usage Intention in Jordanian Tourism |
| title_full_unstemmed | 2022_The Effect of Mobile Application Feature Acceptance and Word of Mouth on The Mobile Application Usage Intention in Jordanian Tourism |
| title_short | 2022_The Effect of Mobile Application Feature Acceptance and Word of Mouth on The Mobile Application Usage Intention in Jordanian Tourism |
| title_sort | 2022_the effect of mobile application feature acceptance and word of mouth on the mobile application usage intention in jordanian tourism |