2021_The Effect of Marketing Information System and Information Technology on Decision Making: A Study on Five-Star Hotels in Jordan
| Format: | General Document |
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| _version_ | 1860798065822138368 |
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| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 |
| copyright | Copyright©PWB2025 |
| country | Malaysia |
| date | 2021-03-15 |
| format | General Document |
| id | 15732 |
| institution | UniSZA |
| internalnotes | Sila masukkan subject wajib Dissertations, Academic. Terima kasih... |
| originalfilename | THE EFFECT OF MARKETING INFORMATION SYSTEM AND INFORMATION TECHNOLOGY ON DECISION MAKING_ A STUDY ON FIVE-STAR HOTELS IN JORDAN (PHD_2021).pdf |
| person | Amged Saleh Shkeer |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=15732 |
| sourcemedia | Server storage Scanned document |
| spelling | 15732 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=15732 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 General Document Malaysia Library Staff (Top Management) Library Staff (Management) Library Staff (Support) Terengganu Faculty of Business and Management English application/pdf 1.5 298 Information Technology Server storage Scanned document Universiti Sultan Zainal Abidin UniSZA Private Access Universiti Sultan Zainal Abidin SAMBox 2.3.4; modified using iTextSharp™ 5.5.10 ©2000-2016 iText Group NV (AGPL-version) Copyright©PWB2025 2021-03-15 THE EFFECT OF MARKETING INFORMATION SYSTEM AND INFORMATION TECHNOLOGY ON DECISION MAKING_ A STUDY ON FIVE-STAR HOTELS IN JORDAN (PHD_2021).pdf Amged Saleh Shkeer Effect Of Marketing Information System Information Technology Decision Making Five-Star Hotels In Jordan Marketing information systems—Jordan Decision making Hotels—Management Hospitality industry 2021_The Effect of Marketing Information System and Information Technology on Decision Making: A Study on Five-Star Hotels in Jordan The shrewd decision making is essential for organizations to survive in a highly competitive marketplace. Marketing Information System (MIS) is one of the elements that has significant effect on precise decision making. In this research, the researcher examined the influence of Marketing Information System on the process of decision making among five-star hotel managers in Jordan. The present research would assess the moderation effect of Information Technology (IT) on the relationship between marketing information system and decision making. This is a cross-sectional study employed simple random sampling method to select 300 respondents from the sampling frame which consists of managers and decision makers of the hotels. 300 sets of selfadministered questionnaires were sent to the selected respondents to be responded at their own convenient time and after a few weeks, a total of 239 responses were received and usable for analysis with a response ratio of 79.67%. The study employed the second-generation method of analysis namely, Structural Equation Modelling (SEM) procedure in IBM-SPSS-AMOS 25.0 to model and test the hypotheses. The Confirmatory Factor Analysis (CFA) procedure has validated all constructs involved in the study for validity and reliability. SEM results showed MIS, which consists of Internal Record, Marketing Intelligence, Marketing Research, and Decision Support System (DSS), has significant impact on decision making Process. More importantly, MIS contributed about 97% of the decision making Process in the five-star hotels in Jordan. The testing of hypotheses for MIS components individually found that all the components, except Marketing Research, has a significant influence on Management decision making. The moderation effect of IT on the relationship between MIS and decision making was statistically significant. This study concludes that MIS significantly influence the decision making process among managers of five-star hotels in Jordan. And, more importantly, the influence of MIS on decision making is moderated by the level of IT usage. Dissertations, Academic Sila masukkan subject wajib Dissertations, Academic. Terima kasih... Thesis |
| spellingShingle | 2021_The Effect of Marketing Information System and Information Technology on Decision Making: A Study on Five-Star Hotels in Jordan |
| state | Terengganu |
| subject | Information Technology Marketing information systems—Jordan Decision making Hotels—Management Hospitality industry Dissertations, Academic |
| summary | The shrewd decision making is essential for organizations to survive in a highly competitive marketplace. Marketing Information System (MIS) is one of the elements that has significant effect on precise decision making. In this research, the researcher examined the influence of Marketing Information System on the process of decision making among five-star hotel managers in Jordan. The present research would assess the moderation effect of Information Technology (IT) on the relationship between marketing information system and decision making. This is a cross-sectional study employed simple random sampling method to select 300 respondents from the sampling frame which consists of managers and decision makers of the hotels. 300 sets of selfadministered questionnaires were sent to the selected respondents to be responded at their own convenient time and after a few weeks, a total of 239 responses were received and usable for analysis with a response ratio of 79.67%. The study employed the second-generation method of analysis namely, Structural Equation Modelling (SEM) procedure in IBM-SPSS-AMOS 25.0 to model and test the hypotheses. The Confirmatory Factor Analysis (CFA) procedure has validated all constructs involved in the study for validity and reliability. SEM results showed MIS, which consists of Internal Record, Marketing Intelligence, Marketing Research, and Decision Support System (DSS), has significant impact on decision making Process. More importantly, MIS contributed about 97% of the decision making Process in the five-star hotels in Jordan. The testing of hypotheses for MIS components individually found that all the components, except Marketing Research, has a significant influence on Management decision making. The moderation effect of IT on the relationship between MIS and decision making was statistically significant. This study concludes that MIS significantly influence the decision making process among managers of five-star hotels in Jordan. And, more importantly, the influence of MIS on decision making is moderated by the level of IT usage. |
| title | 2021_The Effect of Marketing Information System and Information Technology on Decision Making: A Study on Five-Star Hotels in Jordan |
| title_full | 2021_The Effect of Marketing Information System and Information Technology on Decision Making: A Study on Five-Star Hotels in Jordan |
| title_fullStr | 2021_The Effect of Marketing Information System and Information Technology on Decision Making: A Study on Five-Star Hotels in Jordan |
| title_full_unstemmed | 2021_The Effect of Marketing Information System and Information Technology on Decision Making: A Study on Five-Star Hotels in Jordan |
| title_short | 2021_The Effect of Marketing Information System and Information Technology on Decision Making: A Study on Five-Star Hotels in Jordan |
| title_sort | 2021_the effect of marketing information system and information technology on decision making: a study on five-star hotels in jordan |