2023_The Effect of Entrepreneurial Marketing on SMEs Performance in Manufacturing Sector in Pakistan
| Format: | General Document |
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| _version_ | 1860798063842426880 |
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| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 |
| copyright | Copyright©PWB2025 |
| country | Malaysia |
| date | 2023-11-06 |
| format | General Document |
| id | 15724 |
| institution | UniSZA |
| internalnotes | Sila masukkan subject wajib Dissertations, Academic. Terima kasih... |
| originalfilename | THE EFFECT OF ENTREPRENEURIAL MARKETING ON SMEs PERFORMANCE IN MANUFACTURING SECTOR IN PAKISTAN (PHD_2023).pdf |
| person | Muhammad Aftab |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=15724 |
| sourcemedia | Server storage Scanned document |
| spelling | 15724 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=15724 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 General Document Malaysia Library Staff (Top Management) Library Staff (Management) Library Staff (Support) Terengganu Faculty of Business and Management English application/pdf 1.5 Server storage Scanned document Universiti Sultan Zainal Abidin UniSZA Private Access Universiti Sultan Zainal Abidin SAMBox 2.3.4; modified using iTextSharp™ 5.5.10 ©2000-2016 iText Group NV (AGPL-version) 311 Business Performance Pakistan Copyright©PWB2025 Small business Manufacturing industries 2023-11-06 THE EFFECT OF ENTREPRENEURIAL MARKETING ON SMEs PERFORMANCE IN MANUFACTURING SECTOR IN PAKISTAN (PHD_2023).pdf Muhammad Aftab Effect Of Entrepreneurial Marketing SMEs Performance In Manufacturing Sector Entrepreneurship—Marketing—Pakistan Marketing strategies 2023_The Effect of Entrepreneurial Marketing on SMEs Performance in Manufacturing Sector in Pakistan Introduction: Building on the resource-based theory, the present study proposes that entrepreneurial marketing is positively related to SME performance. Moreover, the present study proposes that entrepreneurial marketing is positively related to organizational culture and entrepreneurial marketing is positively related to marketing capabilities. Furthermore, the present study proposes that organizational culture is positively related to SME performance and marketing capabilities are positively related to SME performance. The present study also proposes that organizational culture mediates the relationship between entrepreneurial marketing and SME performance. Finally, the present study proposes marketing capabilities that mediate the relationship between entrepreneurial marketing and SME performance. Methodology: The study employed a quantitative method, a deductive approach where a questionnaire was designed for the respondents comprised of owners of SMEs in Pakistan. A multistage cluster sampling for the selection of SMEs was employed, followed by a random sample to select the SME owners as the respondents of the study. Self-reported crosssection data were collected from 463 SME owners from Punjab, Pakistan. Exploratory Factor Analysis (EFA) was used during pilot testing to validate the scale used in the study. Subsequently, Confirmatory Factor Analysis (CFA) was performed using AMOS 24 to test the higher-order constructs. The study also evaluated the measurement model to test the model fitness, reliability, and validity of all the understudy constructs. The analysis was concluded by conducting a structural path analysis to test all hypothesized relationships empirically. Result: The results revealed that entrepreneurial marketing was positively and significantly related to SME performance. Furthermore, the findings showed that entrepreneurial marketing had a significant positive relationship with organizational culture and marketing capabilities, which in turn had a significant positive impact on SME performance. Finally, the findings indicated that organizational culture and marketing capabilities were confirmed to be parallel mediators and thus significantly mediated the relationship between entrepreneurial marketing and SME performance. All the hypothesized relationships raised in the study were supported. Conclusion: The present study contributed to new knowledge laid behind the construct of entrepreneurial marketing, SME performance, organizational culture, and marketing capabilities. Furthermore, the new linkages between entrepreneurial marketing and SME performance and its underlying understanding among these relationships were established. The study also offered valuable practical insights for government, policymakers, and SME owners on significantly different relationships of all said constructs of the study. For instance, SME owners should be committed to utilizing entrepreneurial marketing to implement strategies to gain a competitive advantage over others. Furthermore, the dynamic organizational culture in SMEs should allow the owners and their employees to organize programs to successfully implement entrepreneurial marketing strategies in the organization. Future researchers should work on the mediating role of explorative and exploitative learning between entrepreneurial marketing and SME performance. Dissertations, Academic Sila masukkan subject wajib Dissertations, Academic. Terima kasih... Thesis |
| spellingShingle | 2023_The Effect of Entrepreneurial Marketing on SMEs Performance in Manufacturing Sector in Pakistan |
| state | Terengganu |
| subject | Business Performance Small business Manufacturing industries Entrepreneurship—Marketing—Pakistan Marketing strategies Dissertations, Academic |
| summary | Introduction: Building on the resource-based theory, the present study proposes that entrepreneurial marketing is positively related to SME performance. Moreover, the present study proposes that entrepreneurial marketing is positively related to organizational culture and entrepreneurial marketing is positively related to marketing capabilities. Furthermore, the present study proposes that organizational culture is positively related to SME performance and marketing capabilities are positively related to SME performance. The present study also proposes that organizational culture mediates the relationship between entrepreneurial marketing and SME performance. Finally, the present study proposes marketing capabilities that mediate the relationship between entrepreneurial marketing and SME performance. Methodology: The study employed a quantitative method, a deductive approach where a questionnaire was designed for the respondents comprised of owners of SMEs in Pakistan. A multistage cluster sampling for the selection of SMEs was employed, followed by a random sample to select the SME owners as the respondents of the study. Self-reported crosssection data were collected from 463 SME owners from Punjab, Pakistan. Exploratory Factor Analysis (EFA) was used during pilot testing to validate the scale used in the study. Subsequently, Confirmatory Factor Analysis (CFA) was performed using AMOS 24 to test the higher-order constructs. The study also evaluated the measurement model to test the model fitness, reliability, and validity of all the understudy constructs. The analysis was concluded by conducting a structural path analysis to test all hypothesized relationships empirically. Result: The results revealed that entrepreneurial marketing was positively and significantly related to SME performance. Furthermore, the findings showed that entrepreneurial marketing had a significant positive relationship with organizational culture and marketing capabilities, which in turn had a significant positive impact on SME performance. Finally, the findings indicated that organizational culture and marketing capabilities were confirmed to be parallel mediators and thus significantly mediated the relationship between entrepreneurial marketing and SME performance. All the hypothesized relationships raised in the study were supported. Conclusion: The present study contributed to new knowledge laid behind the construct of entrepreneurial marketing, SME performance, organizational culture, and marketing capabilities. Furthermore, the new linkages between entrepreneurial marketing and SME performance and its underlying understanding among these relationships were established. The study also offered valuable practical insights for government, policymakers, and SME owners on significantly different relationships of all said constructs of the study. For instance, SME owners should be committed to utilizing entrepreneurial marketing to implement strategies to gain a competitive advantage over others. Furthermore, the dynamic organizational culture in SMEs should allow the owners and their employees to organize programs to successfully implement entrepreneurial marketing strategies in the organization. Future researchers should work on the mediating role of explorative and exploitative learning between entrepreneurial marketing and SME performance. |
| title | 2023_The Effect of Entrepreneurial Marketing on SMEs Performance in Manufacturing Sector in Pakistan |
| title_full | 2023_The Effect of Entrepreneurial Marketing on SMEs Performance in Manufacturing Sector in Pakistan |
| title_fullStr | 2023_The Effect of Entrepreneurial Marketing on SMEs Performance in Manufacturing Sector in Pakistan |
| title_full_unstemmed | 2023_The Effect of Entrepreneurial Marketing on SMEs Performance in Manufacturing Sector in Pakistan |
| title_short | 2023_The Effect of Entrepreneurial Marketing on SMEs Performance in Manufacturing Sector in Pakistan |
| title_sort | 2023_the effect of entrepreneurial marketing on smes performance in manufacturing sector in pakistan |