2022_Factors Influencing Consumer Buying Behavior Towards Online Shopping in Jordan
| Format: | General Document |
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| _version_ | 1860798034224349184 |
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| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 |
| copyright | Copyright©PWB2025 |
| country | Malaysia |
| date | 2023-01-02 |
| format | General Document |
| id | 15573 |
| institution | UniSZA |
| internalnotes | Sila masukkan subject wajib Dissertations, Academic. Terima kasih... |
| originalfilename | FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING IN JORDAN (PHD_2022).pdf |
| person | Muath Ayman Tarawneh |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=15573 |
| sourcemedia | Server storage Scanned document |
| spelling | 15573 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=15573 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 General Document Malaysia Library Staff (Top Management) Library Staff (Management) Library Staff (Support) Terengganu Faculty of Business and Management English application/pdf 1.5 Jordan Server storage Scanned document Universiti Sultan Zainal Abidin UniSZA Private Access Universiti Sultan Zainal Abidin SAMBox 2.4.24; modified using iTextSharp™ 5.5.10 ©2000-2016 iText Group NV (AGPL-version) Copyright©PWB2025 2023-01-02 382 FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING IN JORDAN (PHD_2022).pdf Factors Influencing Consumer Buying Behavior Online Shopping Consumer behavior — Jordan E-commerce Consumer preferences Internet marketing Purchasing power 2022_Factors Influencing Consumer Buying Behavior Towards Online Shopping in Jordan Globally, online buying is becoming more and more popular. The rise in internet users has given companies a significant chance to boost online sales. Although the amount of online sales is considerable in developed countries, developing countries like Jordan still have a low online shopping penetration rate. Only 7.1% of Jordanians use online shopping. Thus, this quantitative research aims to empirically determine the significance of attitude, subjective norm, perceived behavioural control, perceived risk and intention on online shopping behaviour based on the integration of the Theory of Planned Behaviour and the theory of perceived risk. This study examined online shopping intention as a mediator in the relationship between attitude, subjective norm, perceived behavioural control, perceived risk and actual online shopping behaviour. At the same time, the experience factor has been identified as the moderator in the relationship between perceived risk and actual online shopping behaviour. Also, uncertainty avoidance has been identified as the moderator in the relationship between online shopping intention and actual online shopping behaviour. A quantitative method was employed, and this study's population was students in Jordan universities. By applying a multi-stage cluster sampling, 538 online surveys were emailed to 538 students of three universities. With a 78% response rate, 421 questionnaires were returned, and finally, 405 questionnaires were coded, cleaned, and preliminarily analyzed using the Statistical Package for Social Science, IBM SPSS 24.0. Additionally, the proposed model and hypotheses were examined using the Structural Equation Modeling via IBM SPSS AMOS 24.0. The results revealed that the intention to shop online strongly predicted the actual online shopping behaviour. The study also indicated that intention was a full mediation in the relationship between perceived behavioral control, subjective norm, and actual online shopping behaviour. In addition, the intention was a partial mediator in the relationship between attitude, perceived risk, and actual online shopping behaviour. The study also found that the experience moderates the relationship between perceived risk and actual online shopping behaviour. Finally, the study also found that uncertainty avoidance moderates the relationship between intention and actual online shopping behaviour. The findings of this study could assist the decision-makers in the marketing sector in formulating strategies that might increase the volume of online shopping in Jordan by understanding the predicted level of each factor. Also, the findings of this research could benefit businesses in Jordan by understanding the drivers of online purchase intention and behaviour of Jordanian consumers, which will wake businesses up to the huge profits they have missed and will encourage them to improve their online shopping behaviour. Muath Ayman Tarawneh Dissertations, Academic Sila masukkan subject wajib Dissertations, Academic. Terima kasih... Thesis |
| spellingShingle | 2022_Factors Influencing Consumer Buying Behavior Towards Online Shopping in Jordan |
| state | Terengganu |
| subject | Consumer behavior — Jordan E-commerce Consumer preferences Internet marketing Purchasing power Dissertations, Academic |
| summary | Globally, online buying is becoming more and more popular. The rise in internet users has given companies a significant chance to boost online sales. Although the amount of online sales is considerable in developed countries, developing countries like Jordan still have a low online shopping penetration rate. Only 7.1% of Jordanians use online shopping. Thus, this quantitative research aims to empirically determine the significance of attitude, subjective norm, perceived behavioural control, perceived risk and intention on online shopping behaviour based on the integration of the Theory of Planned Behaviour and the theory of perceived risk. This study examined online shopping intention as a mediator in the relationship between attitude, subjective norm, perceived behavioural control, perceived risk and actual online shopping behaviour. At the same time, the experience factor has been identified as the moderator in the relationship between perceived risk and actual online shopping behaviour. Also, uncertainty avoidance has been identified as the moderator in the relationship between online shopping intention and actual online shopping behaviour. A quantitative method was employed, and this study's population was students in Jordan universities. By applying a multi-stage cluster sampling, 538 online surveys were emailed to 538 students of three universities. With a 78% response rate, 421 questionnaires were returned, and finally, 405 questionnaires were coded, cleaned, and preliminarily analyzed using the Statistical Package for Social Science, IBM SPSS 24.0. Additionally, the proposed model and hypotheses were examined using the Structural Equation Modeling via IBM SPSS AMOS 24.0. The results revealed that the intention to shop online strongly predicted the actual online shopping behaviour. The study also indicated that intention was a full mediation in the relationship between perceived behavioral control, subjective norm, and actual online shopping behaviour. In addition, the intention was a partial mediator in the relationship between attitude, perceived risk, and actual online shopping behaviour. The study also found that the experience moderates the relationship between perceived risk and actual online shopping behaviour. Finally, the study also found that uncertainty avoidance moderates the relationship between intention and actual online shopping behaviour. The findings of this study could assist the decision-makers in the marketing sector in formulating strategies that might increase the volume of online shopping in Jordan by understanding the predicted level of each factor. Also, the findings of this research could benefit businesses in Jordan by understanding the drivers of online purchase intention and behaviour of Jordanian consumers, which will wake businesses up to the huge profits they have missed and will encourage them to improve their online shopping behaviour. |
| title | 2022_Factors Influencing Consumer Buying Behavior Towards Online Shopping in Jordan |
| title_full | 2022_Factors Influencing Consumer Buying Behavior Towards Online Shopping in Jordan |
| title_fullStr | 2022_Factors Influencing Consumer Buying Behavior Towards Online Shopping in Jordan |
| title_full_unstemmed | 2022_Factors Influencing Consumer Buying Behavior Towards Online Shopping in Jordan |
| title_short | 2022_Factors Influencing Consumer Buying Behavior Towards Online Shopping in Jordan |
| title_sort | 2022_factors influencing consumer buying behavior towards online shopping in jordan |