2023_Attitude, Subjective Norms, Awareness and Consumer Innovativeness as Mediators Between Religiosity and Halal Purchase Intention Towards Halal Cosmetics in Pakistan
| Format: | General Document |
|---|
| _version_ | 1860798029981810688 |
|---|---|
| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 |
| copyright | Copyright©PWB2025 |
| country | Malaysia |
| date | 2023-11-09 |
| format | General Document |
| id | 15556 |
| institution | UniSZA |
| internalnotes | Sila masukkan subject wajib Dissertations, Academic. Terima kasih... |
| originalfilename | ATTITUDE, SUBJECTIVE NORMS, AWARENESS AND CONSUMER INNOVATIVENESS AS MEDIATORS BETWEEN RELIGIOSITY AND HALAL PURCHASE INTENTION TOWARDS HALAL COSMETICS IN PAKISTAN (PHD_2023).pdf |
| person | Muhammad Shah Nawaz |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=15556 |
| sourcemedia | Server storage Scanned document |
| spelling | 15556 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=15556 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection3 General Document Malaysia Library Staff (Top Management) Library Staff (Management) Library Staff (Support) Terengganu Faculty of Business and Management English application/pdf 1.5 Server storage Scanned document Universiti Sultan Zainal Abidin UniSZA Private Access Universiti Sultan Zainal Abidin SAMBox 2.3.4; modified using iTextSharp™ 5.5.10 ©2000-2016 iText Group NV (AGPL-version) 2023-11-09 261 ATTITUDE, SUBJECTIVE NORMS, AWARENESS AND CONSUMER INNOVATIVENESS AS MEDIATORS BETWEEN RELIGIOSITY AND HALAL PURCHASE INTENTION TOWARDS HALAL COSMETICS IN PAKISTAN (PHD_2023).pdf Attitude, Subjective Norms, Awareness Consumer Innovativeness Halal Purchase Intention Halal Cosmetics Pakistan Consumer behavior—Pakistan Religious aspects of consumer behavior—Islam Halal cosmetics—Pakistan Cosmetics industry—Pakistan Innovation adoption 2023_Attitude, Subjective Norms, Awareness and Consumer Innovativeness as Mediators Between Religiosity and Halal Purchase Intention Towards Halal Cosmetics in Pakistan Copyright©PWB2025 Understanding of consumer behavioral intention for any product consumption is key to success for marketers. Halal's importance in product is not only for products consumed in the body such as food, but also for all human goods and services that also include cosmetics. Worldwide halal cosmetics have immense importance, and its market is increasing every year. Moreover, Pakistan also has big market for halal cosmetics. the industry is extremely competitive and there are fast rapid product innovations. Therefore, consumers should have more innovativeness and awareness about the halal product. It is a big challenge for marketers to market their halal cosmetics. In Islamic societies because of Islamic rules and regulations people feel social pressure to purchase halal cosmetics. The consumer’s attitude and subjective norms influence halal purchase intention for halal cosmetics. The consumer’s behavioral study for halal purchase intentions regarding innovative halal cosmetics, the religiosity is the basic part of faith an individual to value the halal. First objective of current study was to examine the direct effects of the religiosity on attitude, subjective norms, consumer innovativeness, awareness, and halal purchase intention towards halal cosmetics. Second objective was to examine the effects of the attitude, subjective norms, consumer innovativeness, and awareness on halal purchase intention towards halal cosmetics. Third objective was to investigate the mediating role of attitude, subjective norms, consumer innovativeness, awareness between the religiosity and halal purchase intention towards halal cosmetics. Current study conducted in the Punjab, Pakistan and unit of analysis was private medical colleges and universities students. The nature of the study was quantitative. self-administered questionnaires distributed to the respondents using simple random sampling after conducted pre-test and pilot test. After conducting normality testing, 379 questionnaires fit for analysis. Descriptive analysis and inferential analysis techniques used to analysis the data. For direct hypothesis testing path analysis in structural equation modeling were employed and for mediation path analysis in structural equation modeling with bootstrapping employed. The findings of the study support all hypotheses except religiosity direct effect on halal purchase intention. The mediation analysis revealed that attitude, subjective norms, consumer innovativeness, and awareness have full mediation effects between religiosity and halal purchase intention. This study has provided a significant contribution to halal literature and management of halal cosmetics companies. This study is beneficial for halal policy makers and marketers on how halal cosmetics companies can utilize the findings from this study to manage consumer’s attitude, subjective norms, consumer innovativeness, and awareness effectively. This research should be more helpful for the perspective of Islamic countries such as Pakistan by understanding how halal cosmetics companies can enhance consumer halal purchase intention through, attitude, subjective norms, consumer innovativeness, and awareness. Muhammad Shah Nawaz Dissertations, Academic Sila masukkan subject wajib Dissertations, Academic. Terima kasih... Thesis |
| spellingShingle | 2023_Attitude, Subjective Norms, Awareness and Consumer Innovativeness as Mediators Between Religiosity and Halal Purchase Intention Towards Halal Cosmetics in Pakistan |
| state | Terengganu |
| subject | Consumer behavior—Pakistan Religious aspects of consumer behavior—Islam Halal cosmetics—Pakistan Cosmetics industry—Pakistan Innovation adoption Dissertations, Academic |
| summary | Understanding of consumer behavioral intention for any product consumption is key to success for marketers. Halal's importance in product is not only for products consumed in the body such as food, but also for all human goods and services that also include cosmetics. Worldwide halal cosmetics have immense importance, and its market is increasing every year. Moreover, Pakistan also has big market for halal cosmetics. the industry is extremely competitive and there are fast rapid product innovations. Therefore, consumers should have more innovativeness and awareness about the halal product. It is a big challenge for marketers to market their halal cosmetics. In Islamic societies because of Islamic rules and regulations people feel social pressure to purchase halal cosmetics. The consumer’s attitude and subjective norms influence halal purchase intention for halal cosmetics. The consumer’s behavioral study for halal purchase intentions regarding innovative halal cosmetics, the religiosity is the basic part of faith an individual to value the halal. First objective of current study was to examine the direct effects of the religiosity on attitude, subjective norms, consumer innovativeness, awareness, and halal purchase intention towards halal cosmetics. Second objective was to examine the effects of the attitude, subjective norms, consumer innovativeness, and awareness on halal purchase intention towards halal cosmetics. Third objective was to investigate the mediating role of attitude, subjective norms, consumer innovativeness, awareness between the religiosity and halal purchase intention towards halal cosmetics. Current study conducted in the Punjab, Pakistan and unit of analysis was private medical colleges and universities students. The nature of the study was quantitative. self-administered questionnaires distributed to the respondents using simple random sampling after conducted pre-test and pilot test. After conducting normality testing, 379 questionnaires fit for analysis. Descriptive analysis and inferential analysis techniques used to analysis the data. For direct hypothesis testing path analysis in structural equation modeling were employed and for mediation path analysis in structural equation modeling with bootstrapping employed. The findings of the study support all hypotheses except religiosity direct effect on halal purchase intention. The mediation analysis revealed that attitude, subjective norms, consumer innovativeness, and awareness have full mediation effects between religiosity and halal purchase intention. This study has provided a significant contribution to halal literature and management of halal cosmetics companies. This study is beneficial for halal policy makers and marketers on how halal cosmetics companies can utilize the findings from this study to manage consumer’s attitude, subjective norms, consumer innovativeness, and awareness effectively. This research should be more helpful for the perspective of Islamic countries such as Pakistan by understanding how halal cosmetics companies can enhance consumer halal purchase intention through, attitude, subjective norms, consumer innovativeness, and awareness. |
| title | 2023_Attitude, Subjective Norms, Awareness and Consumer Innovativeness as Mediators Between Religiosity and Halal Purchase Intention Towards Halal Cosmetics in Pakistan |
| title_full | 2023_Attitude, Subjective Norms, Awareness and Consumer Innovativeness as Mediators Between Religiosity and Halal Purchase Intention Towards Halal Cosmetics in Pakistan |
| title_fullStr | 2023_Attitude, Subjective Norms, Awareness and Consumer Innovativeness as Mediators Between Religiosity and Halal Purchase Intention Towards Halal Cosmetics in Pakistan |
| title_full_unstemmed | 2023_Attitude, Subjective Norms, Awareness and Consumer Innovativeness as Mediators Between Religiosity and Halal Purchase Intention Towards Halal Cosmetics in Pakistan |
| title_short | 2023_Attitude, Subjective Norms, Awareness and Consumer Innovativeness as Mediators Between Religiosity and Halal Purchase Intention Towards Halal Cosmetics in Pakistan |
| title_sort | 2023_attitude, subjective norms, awareness and consumer innovativeness as mediators between religiosity and halal purchase intention towards halal cosmetics in pakistan |