Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?

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building INTELEK Repository
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collectionurl https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
date 2024-08-28 13:54:43
format Restricted Document
id 14354
institution UniSZA
originalfilename 3425-01-FH05-FESP-18-12367.pdf
person Adobe Acrobat Pro DC 20.6.20042
recordtype oai_dc
resourceurl https://intelek.unisza.edu.my/intelek/pages/view.php?ref=14354
spelling 14354 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=14354 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Book Chapter application/pdf 3 1.6 Adobe Acrobat Pro DC 20.6.20042 Adobe Acrobat Pro DC 20.6.20042 2024-08-28 13:54:43 3425-01-FH05-FESP-18-12367.pdf UniSZA Private Access Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry? Penerbit Universiti Sultan Zainal Abidin Penerbit Universiti Sultan Zainal Abidin 31-40 Creating and Enhancing Service Organizations: Issues and Research Agenda in Malaysia
spellingShingle Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title_full Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title_fullStr Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title_full_unstemmed Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title_short Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title_sort relationship marketing: why does it matter to marketing effectiveness in the hotel industry?