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1860797556263485440
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INTELEK Repository
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Online Access
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https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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2024-08-27 17:08:06
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Restricted Document
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13228
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UniSZA
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Aaker, D.A., 1996. Building strong brands. New York, The Free Press. Burmann, C., K. Schaefer, P. Maloney, 2008. Industry image: Its impact on the brand image of potential employees. Journal of Brand Management. 16(3): 159-176. Cerjak, M., R. Haas, D. Kovacic, 2010. Brand familiarity and tasting in conjoint analysis: an experimental study with Croatian beer consumers. British Food Journal, 112(6): 561-579. Dick, A.S., K. Basu, 1994. Customer loyalty: toward an integrated conceptual model. Journal of the Academy of Marketing Science, 22(2): 99-113. Dobni, D., G.M. Zinkhan, 1990. In search of brand image: a foundation analysis. Advances in Consumer Research, 17(1): 110-119. Farr, A., N. Hollis, 1997. What do you want to your brand to be when it grows up: Big and Strong?. Journal of Advertising Research, 37(6): 23-35. Heckler, S.E., T.L. Childers, 1992. The role of expectancy and relevancy in memory for verbal and visual information: what is incongruency?. Journal of Consumer Research, 18(4): 475-492. Hsieh, A.T., C.K. Li, 2008.The moderating effect of brand image on public relations perception and customer loyalty. Marketing Intelligence & Planning, 26(1): 26-42. Jacoby, J., R.W. Chestnut, 1978. Brand loyalty: Measurement and management. Keller, K.L., 1998. Strategic brand management: Building, measuring, and managing brand equity. Upper Saddle River, NJ: Prentice Hall. Keller, K.L., 2009. Building strong brands in a modern marketing communications environment. Journal of Marketing Communication, 15(2-3): 139-155. Kent, R.J., C.T. Allen, 1994. Competitive interference effects in consumer memory for advertising: the role of brand familiarity. Journal of Marketing, 58(3): 97-105. Lamb Jr, C.W., J.F. Hair Jr., C. McDaniel, C. Boshoff, N.S. Terblanche, 2008. Marketing (3rd South African ed.). Mano, H., S. Davis, 1990. The effects of familiarity on cognitive maps. Advances in Consumer Research, 17: 275-282. Mckinney, M.E., A. Benson, 2013. The value of brand trust. Journal of Brand Strategy, 2(1): 76-86. Oliver, R.L., 2010. Satisfaction: A behavioral perspective on the consumer, ME Sharpe. Rai, A.K., M. Srivastava, 2012. “Customer Loyalty Attributes: A Perspective”. NMMS Management Review, 22: 49 -76. Rai, A.K., 2013.Customer Relationship Management: Concepts & Cases. New Delhi: PHI Learning. Richardson, P., A. Dick, A. Jain, 1994. Extrinsic and intrinsic cue effects on perceptions of store brand quality. The Journal of Marketing, 58(4): 28-36. Spreng, R.A., S.B. MacKenzie, R.W. Olshavsky, 1996. A reexamination of the determinants of consumer satisfaction. The Journal of Marketing, 15-32.
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7537-01-FH02-FESP-16-06375.pdf
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oai_dc
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13228 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=13228 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf Adobe Acrobat Pro DC 20 Paper Capture Plug-in with ClearScan 5 1.6 majid 2024-08-27 17:08:06 7537-01-FH02-FESP-16-06375.pdf UniSZA Private Access Outcomes of Brand Image: A Conceptual Model Australian Journal of Basic and Applied Sciences The outcomes of brand image are denoted as the latent outputs of brand image on consumer response to the marketing of the brand. Organizations are well-known that brand image will build a competitive advantage in the market place that will increase their overall image with long-term sustainability. Indeed, current trends in modern marketing environment have changed extremely, and study of outcomes of brand image is increasingly becoming considerable to keep pace with this change. In this conceptual paper, we have summarized the literatures on currently prevailing concepts and approaches on brands that will allow us to identify the outcomes of brand image, and therefore will facilitate organizations to enhance their marketing efficiency and effectiveness. Based on a comprehensive review of several previous works, here we propose a plausible model for the outcomes of brand image in sequential order, namely, brand familiarity, customer satisfaction, brand trust and attitudinal loyalty of the brand. 10 3 1-4 Aaker, D.A., 1996. Building strong brands. New York, The Free Press. Burmann, C., K. Schaefer, P. Maloney, 2008. Industry image: Its impact on the brand image of potential employees. Journal of Brand Management. 16(3): 159-176. Cerjak, M., R. Haas, D. Kovacic, 2010. Brand familiarity and tasting in conjoint analysis: an experimental study with Croatian beer consumers. British Food Journal, 112(6): 561-579. Dick, A.S., K. Basu, 1994. Customer loyalty: toward an integrated conceptual model. Journal of the Academy of Marketing Science, 22(2): 99-113. Dobni, D., G.M. Zinkhan, 1990. In search of brand image: a foundation analysis. Advances in Consumer Research, 17(1): 110-119. Farr, A., N. Hollis, 1997. What do you want to your brand to be when it grows up: Big and Strong?. Journal of Advertising Research, 37(6): 23-35. Heckler, S.E., T.L. Childers, 1992. The role of expectancy and relevancy in memory for verbal and visual information: what is incongruency?. Journal of Consumer Research, 18(4): 475-492. Hsieh, A.T., C.K. Li, 2008.The moderating effect of brand image on public relations perception and customer loyalty. Marketing Intelligence & Planning, 26(1): 26-42. Jacoby, J., R.W. Chestnut, 1978. Brand loyalty: Measurement and management. Keller, K.L., 1998. Strategic brand management: Building, measuring, and managing brand equity. Upper Saddle River, NJ: Prentice Hall. Keller, K.L., 2009. Building strong brands in a modern marketing communications environment. Journal of Marketing Communication, 15(2-3): 139-155. Kent, R.J., C.T. Allen, 1994. Competitive interference effects in consumer memory for advertising: the role of brand familiarity. Journal of Marketing, 58(3): 97-105. Lamb Jr, C.W., J.F. Hair Jr., C. McDaniel, C. Boshoff, N.S. Terblanche, 2008. Marketing (3rd South African ed.). Mano, H., S. Davis, 1990. The effects of familiarity on cognitive maps. Advances in Consumer Research, 17: 275-282. Mckinney, M.E., A. Benson, 2013. The value of brand trust. Journal of Brand Strategy, 2(1): 76-86. Oliver, R.L., 2010. Satisfaction: A behavioral perspective on the consumer, ME Sharpe. Rai, A.K., M. Srivastava, 2012. “Customer Loyalty Attributes: A Perspective”. NMMS Management Review, 22: 49 -76. Rai, A.K., 2013.Customer Relationship Management: Concepts & Cases. New Delhi: PHI Learning. Richardson, P., A. Dick, A. Jain, 1994. Extrinsic and intrinsic cue effects on perceptions of store brand quality. The Journal of Marketing, 58(4): 28-36. Spreng, R.A., S.B. MacKenzie, R.W. Olshavsky, 1996. A reexamination of the determinants of consumer satisfaction. The Journal of Marketing, 15-32.
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| spellingShingle |
Outcomes of Brand Image: A Conceptual Model
|
| summary |
The outcomes of brand image are denoted as the latent outputs of brand image on consumer response to the marketing of the brand. Organizations are well-known that brand image will build a competitive advantage in the market place that will increase their overall image with long-term sustainability. Indeed, current trends in modern marketing environment have changed extremely, and study of outcomes of brand image is increasingly becoming considerable to keep pace with this change. In this conceptual paper, we have summarized the literatures on currently prevailing concepts and approaches on brands that will allow us to identify the outcomes of brand image, and therefore will facilitate organizations to enhance their marketing efficiency and effectiveness. Based on a comprehensive review of several previous works, here we propose a plausible model for the outcomes of brand image in sequential order, namely, brand familiarity, customer satisfaction, brand trust and attitudinal loyalty of the brand.
|
| title |
Outcomes of Brand Image: A Conceptual Model
|
| title_full |
Outcomes of Brand Image: A Conceptual Model
|
| title_fullStr |
Outcomes of Brand Image: A Conceptual Model
|
| title_full_unstemmed |
Outcomes of Brand Image: A Conceptual Model
|
| title_short |
Outcomes of Brand Image: A Conceptual Model
|
| title_sort |
outcomes of brand image: a conceptual model
|