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1860797547921014784
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INTELEK Repository
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Online Access
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https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2016-07-14 09:02:24
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Restricted Document
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13190
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UniSZA
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Aaker, D.A., Kumar, V. & Day, G.S. 2004. Marketing Research. 8th edition. New York: Wiley. Ahmad, M.F. 2013. CSR implementation in Islamic Philanthropy: A preliminary review of halal brand personality concept in Malaysian Takaful industry. World Universities Islamic Philanthropy Conference 2013. 4-5 December. Kuala Lumpur, Malaysia. Anderson, J.C. & Gerbing, D.W. 1988. Structural equation modelling in practice: A review and recommended twostep approach. Psychological Bulletin 103(3): 411-423. Argenti, P.A. & Druckenmiller, B. 2004. Reputation and the corporate brand. Corporate Reputation Review 6(4): 368-374. Ayinde, L.O. & Echchabi, A. 2012. Perception and adoption of Islamic insurance in Malaysia: An empirical study. World Applied Sciences Journal 20(3): 407-415. Bagozzi, R.P., Yi, Y. & Nassen, K.D. 1998. Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs. Journal of Econometrics 89(1): 393-421. Brammer, S. & Millington, A. 2005. Corporate reputation and philanthropy: An empirical analysis. Journal of Business Ethics 61(1): 29-44. Carroll, A.B. 1979. A three dimensional conceptual model of corporate social performance. Journal of Academy of Management Review 4(4): 497-505. Carroll, A.B. 1991. The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business horizons 34(4): 39-48. Carroll, A.B. 1999. Corporate Social Responsibility - Evolution of a definitional construct. Business & Society 38(3): 268-295. Castro, G., Lo´pez, J. & Saéz, P. 2006. Business and social reputation: Exploring the concept and main dimension of corporate reputation. Journal of Business Ethics 63(4): 361-370. Chun, R. 2005. Corporate reputation: Meaning and measurement. International Journal of Management Reviews 7(2): 91- 109. Cravens, K.S. & Oliver, E.G. 2006. Employees: The key link to corporate reputation management. Business Horizons 49(4): 293-302. DeVellis, R.F. 2003. Scale Development: Theory and Application. Thousand Oaks, CA: Sage Publications. Dowling, G.R. 1986. Managing your corporate images. Industrial Marketing Management 15(2): 109-115. Fombrun, C.J. & Shanley, M. 1990. What’s in a name? Reputation building and corporate strategy. The Academy of Management Journal 33(2): 233-258. Fombrun, C.J. 1996. Reputation: Realizing Value from the Corporate Image. Boston: Harvard Business School Press. Fombrun, C.J. & Van Riel, C. 1997. The reputational landscape. Corporate Reputation Review 1(1-2): 5-13. Fombrun, C., Gardberg, N.A. & Sever, J.M. 2000. The reputation quotient: A multi-stakeholder measure of corporate reputation. The Journal of Brand Management 7(4): 241-256. Fombrun, C.J. & Van Riel, C. 2004. Fame and Fortune: How Successful Companies Build Winning Reputations. New York: FT Press. Fornell, C. & Larcker, D.F. 1981. Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research 18(3): 382-388. Freeman, I. & Hasnaoui, A. 2011. The meaning of corporate social responsibility: The vision of four nations. Journal of Business Ethnics 100(3): 419-433. Hair, J.F.Jr., Black, W.C., Babin, B.J. & Anderson, R.E. 2010. Multivariate Data Analysis. 7th edition. New Jersey: Pearson Prentice Hall. Hussain, M.M. & Pasha, A.T. 2011. Conceptual and operational differences between general takaful and conventional insurance. Australian Journal of Business and Management Research 1(8): 23-28. John M.T.B. & Stephen A.G. 2003. Revealing the Corporation Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-Level Marketing. London: Tayor & Francis Books Ltd. Keller, K.L. 1993. Conceptualizing, measuring, and managing consumer-based brand equity. Journal of Marketing 57(3): 1-22. Keller, K.L. & Aaker, D.A. 1995. Managing the corporate brand: The effects of corporate images and corporate brand extensions. Research Paper No. 1216, Stanford University Graduate School of Business. Keller, L.K. 2007. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Essex: Pearson Prentice Hall. Kramer, M.R. 2011. Creating shared value. Harvard Business Review 89(1/2): 62-77. Lai, C., Chiu, C., Yang, C. & Pai, D. 2010. The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics 95(3): 457-469. Lankoski, L. 2009. Differential economic impacts of corporate responsibility issues. Business & Society 48(2): 206- 224. Lee, M.-D.P. 2008. A review of the theories of corporate social responsibility: Its evolutionary path and the road ahead. International Journal of Management Reviews 10(1): 53-73. Lev, B., Petrovits, C. & Radhakrishnan, S. 2010. Is doing good, good for you? How corporate charitable contributions enhance revenue growth. Strategic Management Journal 31(2): 182-200. Matten, D. & Moon, J. 2008. “Implicit” and “explicit” CSR: A conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review 33(2): 404-424. McWilliams, A. & Siegel, D. 1997. The role of money managers in assessing corporate social responsibility research. The Journal of Investing 6(4): 98-107. McWilliams, A. & Siegel, D. 2000. Corporate social responsibility and financial performance: Correlation or misspecification? Strategic Management Journal 21(5): 603-609. McWilliams, A. & Siegel, D. 2001. Corporate Social Responsibility: A theory of the firm perspective. Academy of Management Review 26(1): 117-127. McWilliams, A., Siegel, D.S. & Wright, P.M. 2006. Corporate social responsibility: Strategic implications. Journal of Management Studies 43(1): 1-18. Muwazir, M.R., Abdul Hadi, N., Nasohah, Z., Kamri, N.A., Madun, A., Noordin, K., Sarif, S. & Yusof, M. 2012. Understanding corporate social responsibility: A survey of Malaysian muslim managers. Advances in Natural and Applied Sciences 6(8): 1445-1450. Organization for Economic Co-operation and Development. 2004. OECD Principles of Corporate Governance. France: OECD Publications Service. Popoli, P. 2011. Linking CSR strategy and brand image: Different approaches in local and global markets. Marketing Theory 11(4): 419-433. Porter, M.E. & Kramer, M.R. 2006. The link between competitive advantage and corporate social responsibility. Harvard Business Review 84(12): 78-92. Rose, C. & Thomsen, S. 2004. The impact of corporate reputation on performance: Some Danish evidence. European Management Journal 22(2): 201-210. Sen, S., Bhattacharya, C.B. & Korschun, D. 2006. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. Journal of the Academy of Marketing Science 34(2): 158-166. Simpson, W.G. & Kohers, T. 2002. The link between corporate social and financial performance: Evidence from the banking industry. Journal of Business Ethics 35(2): 97- 109. Smith, A.D. 2007. Making the case for the competitive advantage of corporate social responsibility. Business Strategy Series 8(3): 186-195. Sprinkle, G.B. & Maines, L.A. 2010. The benefits and costs of corporate social responsibility. Business Horizons 53(5): 445-453. Van Riel, C.B. & Fombrun, C.J. 2007. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. London: Routledge. Waddock, S.A. & Graves, S.B. 1997. The corporate social performance. Strategic Management Journal 8(4): 303- 319. Werther, W.B.Jr & Chandler, D. 2010. Strategic Corporate Social Responsibility - Stakeholders in a Global Environment. Thousand Oaks: SAGE Publications. Werther, W.B.Jr & Chandler, D. 2005. Strategic corporate social responsibility as global brand insurance. Business Horizons 48(4): 317-324. Wu, S. & Wang, W. 2014. Impact of CSR perception on brand image, brand attitude and buying willingness: A study of a global café. International Journal of Marketing Studies 6(6): 43-56.
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norman
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13190 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=13190 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal image/jpeg inches 96 96 norman 1417 13 13 770 2016-07-14 09:02:24 1417x770 7500-01-FH02-FSSG-16-06167.jpg UniSZA Private Access Corporate Social Responsibility for Takaful industry's branding image Jurnal Pengurusan This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were analyzed and tested in this study. This study employs quantitative method of analysis whereby the participants were exposed to different treatments and the brand image was divided into an affective, specific and generic cognitive elements. A total of 327 (N = 2110) stakeholders of Takaful; the agents/ operators in Kuala Terengganu, Malaysia were involved. Using the Structural Equation Model analysis, the affective component of the brand image showed a greater impact on the commitment towards the four types of CSR as compared to the others. The results revealed that the economic and philanthropic CSR activities significantly led to a more positive level of both brand image components and corporate reputation management than legal and ethical CSR activities. In addition, brand image has positively influenced the betterment of corporate reputation management. These findings have significant implications for future research directions in the corporate communication perspective. 46 Penerbit Universiti Kebangsaan Malaysia Penerbit Universiti Kebangsaan Malaysia 115-124 Aaker, D.A., Kumar, V. & Day, G.S. 2004. Marketing Research. 8th edition. New York: Wiley. Ahmad, M.F. 2013. CSR implementation in Islamic Philanthropy: A preliminary review of halal brand personality concept in Malaysian Takaful industry. World Universities Islamic Philanthropy Conference 2013. 4-5 December. Kuala Lumpur, Malaysia. Anderson, J.C. & Gerbing, D.W. 1988. Structural equation modelling in practice: A review and recommended twostep approach. Psychological Bulletin 103(3): 411-423. Argenti, P.A. & Druckenmiller, B. 2004. Reputation and the corporate brand. Corporate Reputation Review 6(4): 368-374. Ayinde, L.O. & Echchabi, A. 2012. Perception and adoption of Islamic insurance in Malaysia: An empirical study. World Applied Sciences Journal 20(3): 407-415. Bagozzi, R.P., Yi, Y. & Nassen, K.D. 1998. Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs. Journal of Econometrics 89(1): 393-421. Brammer, S. & Millington, A. 2005. Corporate reputation and philanthropy: An empirical analysis. Journal of Business Ethics 61(1): 29-44. Carroll, A.B. 1979. A three dimensional conceptual model of corporate social performance. Journal of Academy of Management Review 4(4): 497-505. Carroll, A.B. 1991. The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business horizons 34(4): 39-48. Carroll, A.B. 1999. Corporate Social Responsibility - Evolution of a definitional construct. Business & Society 38(3): 268-295. Castro, G., Lo´pez, J. & Saéz, P. 2006. Business and social reputation: Exploring the concept and main dimension of corporate reputation. Journal of Business Ethics 63(4): 361-370. Chun, R. 2005. Corporate reputation: Meaning and measurement. International Journal of Management Reviews 7(2): 91- 109. Cravens, K.S. & Oliver, E.G. 2006. Employees: The key link to corporate reputation management. Business Horizons 49(4): 293-302. DeVellis, R.F. 2003. Scale Development: Theory and Application. Thousand Oaks, CA: Sage Publications. Dowling, G.R. 1986. Managing your corporate images. Industrial Marketing Management 15(2): 109-115. Fombrun, C.J. & Shanley, M. 1990. What’s in a name? Reputation building and corporate strategy. The Academy of Management Journal 33(2): 233-258. Fombrun, C.J. 1996. Reputation: Realizing Value from the Corporate Image. Boston: Harvard Business School Press. Fombrun, C.J. & Van Riel, C. 1997. The reputational landscape. Corporate Reputation Review 1(1-2): 5-13. Fombrun, C., Gardberg, N.A. & Sever, J.M. 2000. The reputation quotient: A multi-stakeholder measure of corporate reputation. The Journal of Brand Management 7(4): 241-256. Fombrun, C.J. & Van Riel, C. 2004. Fame and Fortune: How Successful Companies Build Winning Reputations. New York: FT Press. Fornell, C. & Larcker, D.F. 1981. Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research 18(3): 382-388. Freeman, I. & Hasnaoui, A. 2011. The meaning of corporate social responsibility: The vision of four nations. Journal of Business Ethnics 100(3): 419-433. Hair, J.F.Jr., Black, W.C., Babin, B.J. & Anderson, R.E. 2010. Multivariate Data Analysis. 7th edition. New Jersey: Pearson Prentice Hall. Hussain, M.M. & Pasha, A.T. 2011. Conceptual and operational differences between general takaful and conventional insurance. Australian Journal of Business and Management Research 1(8): 23-28. John M.T.B. & Stephen A.G. 2003. Revealing the Corporation Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-Level Marketing. London: Tayor & Francis Books Ltd. Keller, K.L. 1993. Conceptualizing, measuring, and managing consumer-based brand equity. Journal of Marketing 57(3): 1-22. Keller, K.L. & Aaker, D.A. 1995. Managing the corporate brand: The effects of corporate images and corporate brand extensions. Research Paper No. 1216, Stanford University Graduate School of Business. Keller, L.K. 2007. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Essex: Pearson Prentice Hall. Kramer, M.R. 2011. Creating shared value. Harvard Business Review 89(1/2): 62-77. Lai, C., Chiu, C., Yang, C. & Pai, D. 2010. The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics 95(3): 457-469. Lankoski, L. 2009. Differential economic impacts of corporate responsibility issues. Business & Society 48(2): 206- 224. Lee, M.-D.P. 2008. A review of the theories of corporate social responsibility: Its evolutionary path and the road ahead. International Journal of Management Reviews 10(1): 53-73. Lev, B., Petrovits, C. & Radhakrishnan, S. 2010. Is doing good, good for you? How corporate charitable contributions enhance revenue growth. Strategic Management Journal 31(2): 182-200. Matten, D. & Moon, J. 2008. “Implicit” and “explicit” CSR: A conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review 33(2): 404-424. McWilliams, A. & Siegel, D. 1997. The role of money managers in assessing corporate social responsibility research. The Journal of Investing 6(4): 98-107. McWilliams, A. & Siegel, D. 2000. Corporate social responsibility and financial performance: Correlation or misspecification? Strategic Management Journal 21(5): 603-609. McWilliams, A. & Siegel, D. 2001. Corporate Social Responsibility: A theory of the firm perspective. Academy of Management Review 26(1): 117-127. McWilliams, A., Siegel, D.S. & Wright, P.M. 2006. Corporate social responsibility: Strategic implications. Journal of Management Studies 43(1): 1-18. Muwazir, M.R., Abdul Hadi, N., Nasohah, Z., Kamri, N.A., Madun, A., Noordin, K., Sarif, S. & Yusof, M. 2012. Understanding corporate social responsibility: A survey of Malaysian muslim managers. Advances in Natural and Applied Sciences 6(8): 1445-1450. Organization for Economic Co-operation and Development. 2004. OECD Principles of Corporate Governance. France: OECD Publications Service. Popoli, P. 2011. Linking CSR strategy and brand image: Different approaches in local and global markets. Marketing Theory 11(4): 419-433. Porter, M.E. & Kramer, M.R. 2006. The link between competitive advantage and corporate social responsibility. Harvard Business Review 84(12): 78-92. Rose, C. & Thomsen, S. 2004. The impact of corporate reputation on performance: Some Danish evidence. European Management Journal 22(2): 201-210. Sen, S., Bhattacharya, C.B. & Korschun, D. 2006. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. Journal of the Academy of Marketing Science 34(2): 158-166. Simpson, W.G. & Kohers, T. 2002. The link between corporate social and financial performance: Evidence from the banking industry. Journal of Business Ethics 35(2): 97- 109. Smith, A.D. 2007. Making the case for the competitive advantage of corporate social responsibility. Business Strategy Series 8(3): 186-195. Sprinkle, G.B. & Maines, L.A. 2010. The benefits and costs of corporate social responsibility. Business Horizons 53(5): 445-453. Van Riel, C.B. & Fombrun, C.J. 2007. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management. London: Routledge. Waddock, S.A. & Graves, S.B. 1997. The corporate social performance. Strategic Management Journal 8(4): 303- 319. Werther, W.B.Jr & Chandler, D. 2010. Strategic Corporate Social Responsibility - Stakeholders in a Global Environment. Thousand Oaks: SAGE Publications. Werther, W.B.Jr & Chandler, D. 2005. Strategic corporate social responsibility as global brand insurance. Business Horizons 48(4): 317-324. Wu, S. & Wang, W. 2014. Impact of CSR perception on brand image, brand attitude and buying willingness: A study of a global café. International Journal of Marketing Studies 6(6): 43-56.
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| spellingShingle |
Corporate Social Responsibility for Takaful industry's branding image
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| summary |
This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were analyzed and tested in this study. This study employs quantitative method of analysis whereby the participants were exposed to different treatments and the brand image was divided into an affective, specific and generic cognitive elements. A total of 327 (N = 2110) stakeholders of Takaful; the agents/ operators in Kuala Terengganu, Malaysia were involved. Using the Structural Equation Model analysis, the affective component of the brand image showed a greater impact on the commitment towards the four types of CSR as compared to the others. The results revealed that the economic and philanthropic CSR activities significantly led to a more positive level of both brand image components and corporate reputation management than legal and ethical CSR activities. In addition, brand image has positively influenced the betterment of corporate reputation management. These findings have significant implications for future research directions in the corporate communication perspective.
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| title |
Corporate Social Responsibility for Takaful industry's branding image
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| title_full |
Corporate Social Responsibility for Takaful industry's branding image
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| title_fullStr |
Corporate Social Responsibility for Takaful industry's branding image
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| title_full_unstemmed |
Corporate Social Responsibility for Takaful industry's branding image
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| title_short |
Corporate Social Responsibility for Takaful industry's branding image
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| title_sort |
corporate social responsibility for takaful industry's branding image
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