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1860797545048965120
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INTELEK Repository
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| collection |
Online Access
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| collectionurl |
https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2016-06-30 11:19:15
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| format |
Restricted Document
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| id |
13179
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| institution |
UniSZA
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| internalnotes |
1. Aaker, D.A. (1991). Managing Brand Equity. Ontario, The Free Press, pp. 7, 8, 39, 61, 110. 2. Bagozzi, R.P. (1992). The self-regulation of attitudes, intentions, and behaviors, Social Psychology Quarterly, 55, pp. 178-184. 3. Barlow, J. & Maul, D. (2000). Emotional value: Creating strong bonds with your customers. 1st Ed. BerrettKoehler Publishers, pp. 15, 58, 111, 121, 223, 244. 4. Cerjak, M., Haas, R. & Kovacic, D. (2010). Brand familiarity and tasting in conjoint analysis: an experimental study with Croatian beer consumers, British Food Journal, 112 (6), pp. 561-579. 5. International Association of Scientific Experts in Tourism. (2001). Tourism growth and global competition: 51th congress, 2001, Malta. P. Keller (ed.). Éd. AIEST. Available at: http://www.hospitalitynet.org/organization/17010400. Accessed on July 25, 2015. 6. Katke, K. (2007). The Impact of television advertising on child health and family spending – A Case Study, pp. 55-76. 7. Keller, K.L. (1998). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Upper Saddle River, NJ: Prentice Hall, p. 93. 8. Keller, K.L. (2003). Brand synthesis: The multidimensionality of brand knowledge, Journal of consumer research, 29 (4), pp. 595-600. 9. Keller, K.L. (2008). Strategic brand management: building, measuring, and managing brand equity (3rd ed.). New Jersey, N.J.: Prentice-Hall, pp. 5, 51. 10. Keller, K.L. (2009). Building strong brands in a modern marketing communications environment, Journal of Marketing Communications, 15 (2-3), pp. 139-155. 11. Malaysia Tourism Promotion Board. (2004). Profile of Tourists by Selected Market 2004. Planning and Research Division, Tourism Malaysia, Kuala Lumpur. Available at: http://www.tourism.gov.my/en/my. Accessed on June 25, 2015. 12. Mckinney, M.E. & Benson, A. (2013). The value of brand trust, Journal of Brand Strategy, 2 (1), pp. 76-86. 13. Middleton, U. (1997). Tourist Product, in: S. Witt & L. Mutinho (Eds) Tourism Marketing and Management Handbook, pp. 572-576. 14. Murali Raman, Wayne Lim and Sumitra Nair. (2012). The Impact of Corporate Social Responsibility on Consumer Loyalty, Journal of Malaysian Studies, 30 (2), pp. 71-93. 15. Park, T., Shenoy, R. & Salvendy, G. (2008). Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies, Behavior & Information Technology, 27 (5), pp. 355-373. 16. Rai, A.K. & Srivastava, M. (2012). Customer Loyalty Attributes: A Perspective, NMMS Management Review, 22 (October - November), pp. 49-76. 17. Rai, A.K. (2013). Customer Relationship Management: Concepts & Cases, New Delhi: PHI Learning, p. 105. 18. Syed Rashidul Hasan. (1988). Tourism prospect in Bangladesh, The Dhaka University Studies, Part C, 9 (1), pp. 19-32. 19. Vogt, C.A. & Fesenmaier, D.R. (1995). Tourists and retailers’ perceptions of services, Annals of Tourism Research, 22 (4), pp. 763-780. 20. Wasib B. Latif, Md. Aminul Islam, Mahadzirah Mohamad, Md. Abul Hossain Sikder, Iftekhar Ahmed. (2015). A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators, Journal of Scientific Research and Development, 2 (11), pp. 1-16. 21. Wasib B. Latif, Md. Aminul Islam, Nahid Farzana, Md. Mahedi Hasan, Eman Hossain, Md. Nazrul Islam, Jannatul Ferdous, Md. Yeasir Arafat Bhuiyan and Md. Monir Hossain. (2014). Antecedents, Moderators and Outcomes of Brand Image: A Conceptual Framework, Mediterranean Journal of Social Sciences, 5 (23), pp. 221-228. 22. Wasib B. Latif, Md. Aminul Islam, Idris Bin Mohd Noor, Abhinaya Chandra Saha, Shib Shankar Roy and A.B.M. Abdul Halim. (2015). Moderating Effects of Tourism Management and Entertainment to Antecedents of Brand Image Towards Brand Image: A Case of a Developing Country, Research Journal of Applied Sciences, 10 (5), pp. 181-187. 23. Weiermair, K. & Fuchs, M. (1999). Measuring tourist judgment on service quality, Annals of Tourism Research, 26 (4), pp. 1004-1021.
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norman
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oai_dc
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13179 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=13179 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal image/jpeg inches 96 96 norman 1419 07 07 762 2016-06-30 11:19:15 1419x762 7488-01-FH02-FESP-16-06147.jpg UniSZA Private Access Imagination of brand image for tourism industry Problems and Perspectives in Management The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. As imagination consider framework of brand image for tourism industry. By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace. Indeed, recent trends in modern tourism marketing have changed tremendously, and study of a conceptual framework is increasingly becoming considerable to keep pace with this change. In this conceptual paper, authors have summarized the literature on currently prevailing concepts and approaches on brand image for tourism industry. 14 2 LLC CPC Business Perspectives LLC CPC Business Perspectives 138-142 1. Aaker, D.A. (1991). Managing Brand Equity. Ontario, The Free Press, pp. 7, 8, 39, 61, 110. 2. Bagozzi, R.P. (1992). The self-regulation of attitudes, intentions, and behaviors, Social Psychology Quarterly, 55, pp. 178-184. 3. Barlow, J. & Maul, D. (2000). Emotional value: Creating strong bonds with your customers. 1st Ed. BerrettKoehler Publishers, pp. 15, 58, 111, 121, 223, 244. 4. Cerjak, M., Haas, R. & Kovacic, D. (2010). Brand familiarity and tasting in conjoint analysis: an experimental study with Croatian beer consumers, British Food Journal, 112 (6), pp. 561-579. 5. International Association of Scientific Experts in Tourism. (2001). Tourism growth and global competition: 51th congress, 2001, Malta. P. Keller (ed.). Éd. AIEST. Available at: http://www.hospitalitynet.org/organization/17010400. Accessed on July 25, 2015. 6. Katke, K. (2007). The Impact of television advertising on child health and family spending – A Case Study, pp. 55-76. 7. Keller, K.L. (1998). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Upper Saddle River, NJ: Prentice Hall, p. 93. 8. Keller, K.L. (2003). Brand synthesis: The multidimensionality of brand knowledge, Journal of consumer research, 29 (4), pp. 595-600. 9. Keller, K.L. (2008). Strategic brand management: building, measuring, and managing brand equity (3rd ed.). New Jersey, N.J.: Prentice-Hall, pp. 5, 51. 10. Keller, K.L. (2009). Building strong brands in a modern marketing communications environment, Journal of Marketing Communications, 15 (2-3), pp. 139-155. 11. Malaysia Tourism Promotion Board. (2004). Profile of Tourists by Selected Market 2004. Planning and Research Division, Tourism Malaysia, Kuala Lumpur. Available at: http://www.tourism.gov.my/en/my. Accessed on June 25, 2015. 12. Mckinney, M.E. & Benson, A. (2013). The value of brand trust, Journal of Brand Strategy, 2 (1), pp. 76-86. 13. Middleton, U. (1997). Tourist Product, in: S. Witt & L. Mutinho (Eds) Tourism Marketing and Management Handbook, pp. 572-576. 14. Murali Raman, Wayne Lim and Sumitra Nair. (2012). The Impact of Corporate Social Responsibility on Consumer Loyalty, Journal of Malaysian Studies, 30 (2), pp. 71-93. 15. Park, T., Shenoy, R. & Salvendy, G. (2008). Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies, Behavior & Information Technology, 27 (5), pp. 355-373. 16. Rai, A.K. & Srivastava, M. (2012). Customer Loyalty Attributes: A Perspective, NMMS Management Review, 22 (October - November), pp. 49-76. 17. Rai, A.K. (2013). Customer Relationship Management: Concepts & Cases, New Delhi: PHI Learning, p. 105. 18. Syed Rashidul Hasan. (1988). Tourism prospect in Bangladesh, The Dhaka University Studies, Part C, 9 (1), pp. 19-32. 19. Vogt, C.A. & Fesenmaier, D.R. (1995). Tourists and retailers’ perceptions of services, Annals of Tourism Research, 22 (4), pp. 763-780. 20. Wasib B. Latif, Md. Aminul Islam, Mahadzirah Mohamad, Md. Abul Hossain Sikder, Iftekhar Ahmed. (2015). A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators, Journal of Scientific Research and Development, 2 (11), pp. 1-16. 21. Wasib B. Latif, Md. Aminul Islam, Nahid Farzana, Md. Mahedi Hasan, Eman Hossain, Md. Nazrul Islam, Jannatul Ferdous, Md. Yeasir Arafat Bhuiyan and Md. Monir Hossain. (2014). Antecedents, Moderators and Outcomes of Brand Image: A Conceptual Framework, Mediterranean Journal of Social Sciences, 5 (23), pp. 221-228. 22. Wasib B. Latif, Md. Aminul Islam, Idris Bin Mohd Noor, Abhinaya Chandra Saha, Shib Shankar Roy and A.B.M. Abdul Halim. (2015). Moderating Effects of Tourism Management and Entertainment to Antecedents of Brand Image Towards Brand Image: A Case of a Developing Country, Research Journal of Applied Sciences, 10 (5), pp. 181-187. 23. Weiermair, K. & Fuchs, M. (1999). Measuring tourist judgment on service quality, Annals of Tourism Research, 26 (4), pp. 1004-1021.
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| spellingShingle |
Imagination of brand image for tourism industry
|
| summary |
The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. As imagination consider framework of brand image for tourism industry. By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace. Indeed, recent trends in modern tourism marketing have changed tremendously, and study of a conceptual framework is increasingly becoming considerable to keep pace with this change. In this conceptual paper, authors have summarized the literature on currently prevailing concepts and approaches on brand image for tourism industry.
|
| title |
Imagination of brand image for tourism industry
|
| title_full |
Imagination of brand image for tourism industry
|
| title_fullStr |
Imagination of brand image for tourism industry
|
| title_full_unstemmed |
Imagination of brand image for tourism industry
|
| title_short |
Imagination of brand image for tourism industry
|
| title_sort |
imagination of brand image for tourism industry
|