The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks
| Format: | Restricted Document |
|---|
| _version_ | 1860797301367242752 |
|---|---|
| building | INTELEK Repository |
| collection | Online Access |
| collectionurl | https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 |
| date | 2019-07-13 13:48:51 |
| format | Restricted Document |
| id | 12156 |
| institution | UniSZA |
| originalfilename | 6456-01-FH02-FPP-19-29950.pdf |
| person | DELL dell Dell |
| recordtype | oai_dc |
| resourceurl | https://intelek.unisza.edu.my/intelek/pages/view.php?ref=12156 |
| spelling | 12156 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=12156 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf 9 Adobe Acrobat Pro DC 20 Paper Capture Plug-in 1.7 DELL dell Dell 2019-07-13 13:48:51 6456-01-FH02-FPP-19-29950.pdf UniSZA Private Access The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks International Journal of Humanities and Social Science Research In spite of the influence of corporate image on customer loyalty availability to many organizations, it is essential to note that the Coca-Cola company in the Gambia have not yet appreciated how to effectively and efficiently utilize the strategies in attempting to enhance the customer loyalty. Therefore, this study is conducted to investigate the influence of corporate image on customer loyalty of the Coca-Cola Company in the Gambia, with particular emphasis on how customer satisfaction mediates the relationship between corporate image and customer loyalty. Moreover, this study will use structural equation model to analyze the research hypothesis. 5 5 122-130 |
| spellingShingle | The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
| summary | In spite of the influence of corporate image on customer loyalty availability to many organizations, it is essential to note that the Coca-Cola company in the Gambia have not yet appreciated how to effectively and efficiently utilize the strategies in attempting to enhance the customer loyalty. Therefore, this study is conducted to investigate the influence of corporate image on customer loyalty of the Coca-Cola Company in the Gambia, with particular emphasis on how customer satisfaction mediates the relationship between corporate image and customer loyalty. Moreover, this study will use structural equation model to analyze the research hypothesis. |
| title | The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
| title_full | The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
| title_fullStr | The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
| title_full_unstemmed | The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
| title_short | The Influence of corporate image on customer loyalty: The case of Coca-Cola drinks |
| title_sort | influence of corporate image on customer loyalty: the case of coca-cola drinks |