| _version_ |
1860797288252702720
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| building |
INTELEK Repository
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| collection |
Online Access
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| collectionurl |
https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2016-11-14 15:54:11
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| format |
Restricted Document
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| id |
12100
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| institution |
UniSZA
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| originalfilename |
6403-01-FH02-FESP-18-14198.pdf
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| person |
Hardy
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| recordtype |
oai_dc
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| resourceurl |
https://intelek.unisza.edu.my/intelek/pages/view.php?ref=12100
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| spelling |
12100 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=12100 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf 8 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in Hardy 2016-11-14 15:54:11 6403-01-FH02-FESP-18-14198.pdf UniSZA Private Access Understanding and Conceptualizing Alumni Citizenship Behavior: Initial Study International Academic Research Journal of Business and Technology The study on examining alumni behavior towards their alma mater had gained considerable attention from both scholars and practitioners. However, previous studies specifically directed to understand alumni willingness to donate and giving behavior. Study that attempt to understand how alumni contribute and what are relevant alumni behaviors that possibly affect overall university performance rather limited. Hence, guided with Social Exchange Theory and Organizational Citizenship Behavior conception, this study attempts to identify what are the relevant alumni supportive behaviors which is termed as alumni citizenship behavior. Based on focus group interview, few themes that possible explain alumni citizenship behaviors were observed; namely donors and giving, university loyalty, university engagement, coaching and mentoring and university recommendation. Implication and recommendation for future research also were discussed in this article. 2 2 13-20
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| spellingShingle |
Understanding and Conceptualizing Alumni Citizenship Behavior: Initial Study
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| summary |
The study on examining alumni behavior towards their alma mater had gained considerable attention from both scholars and practitioners. However, previous studies specifically directed to understand alumni willingness to donate and giving behavior. Study that attempt to understand how alumni contribute and what are relevant alumni behaviors that possibly affect overall university performance rather limited. Hence, guided with Social Exchange Theory and Organizational Citizenship Behavior conception, this study attempts to identify what are the relevant alumni supportive behaviors which is termed as alumni citizenship behavior. Based on focus group interview, few themes that possible explain alumni citizenship behaviors were observed; namely donors and giving, university loyalty, university engagement, coaching and mentoring and university recommendation. Implication and recommendation for future research also were discussed in this article.
|
| title |
Understanding and Conceptualizing Alumni Citizenship Behavior: Initial Study
|
| title_full |
Understanding and Conceptualizing Alumni Citizenship Behavior: Initial Study
|
| title_fullStr |
Understanding and Conceptualizing Alumni Citizenship Behavior: Initial Study
|
| title_full_unstemmed |
Understanding and Conceptualizing Alumni Citizenship Behavior: Initial Study
|
| title_short |
Understanding and Conceptualizing Alumni Citizenship Behavior: Initial Study
|
| title_sort |
understanding and conceptualizing alumni citizenship behavior: initial study
|