| _version_ |
1860797287602585600
|
| building |
INTELEK Repository
|
| collection |
Online Access
|
| collectionurl |
https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
|
| date |
2019-06-11 18:20:24
|
| format |
Restricted Document
|
| id |
12099
|
| institution |
UniSZA
|
| originalfilename |
6402-01-FH02-FBK-19-29249.pdf
|
| person |
www.asianscholarnetwork.org
|
| recordtype |
oai_dc
|
| resourceurl |
https://intelek.unisza.edu.my/intelek/pages/view.php?ref=12099
|
| spelling |
12099 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=12099 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf 9 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in 3 www.asianscholarnetwork.org 2019-06-11 18:20:24 6402-01-FH02-FBK-19-29249.pdf UniSZA Private Access Content analysis of figurative language used in newspaper advertisement slogans Journal of Qualitative Social Sciences This study aims to identify and analyse the figurative language that are used in newspaper advertisement slogans in The Star. Apart from that, this study also aims to identifythe types of industries that uses newspaper as their medium of advertising. A content analysis was used as a research method for this study. This study employs McQuarrie and Mick’s (1996) and Perrine’s (1992) theory of figurative language. The finding of this study reveals that metaphor and rhyme are the most used figurative language in newspaper advertisement slogans. The finding also shows that the industry that uses newspaper advertisement the most is healthcare and education. 1 1 20-28
|
| spellingShingle |
Content analysis of figurative language used in newspaper advertisement slogans
|
| subject |
3
|
| summary |
This study aims to identify and analyse the figurative language that are used in newspaper advertisement slogans in The Star. Apart from that, this study also aims to identifythe types of industries that uses newspaper as their medium of advertising. A content analysis was used as a research method for this study. This study employs McQuarrie and Mick’s (1996) and Perrine’s (1992) theory of figurative language. The finding of this study reveals that metaphor and rhyme are the most used figurative language in newspaper advertisement slogans. The finding also shows that the industry that uses newspaper advertisement the most is healthcare and education.
|
| title |
Content analysis of figurative language used in newspaper advertisement slogans
|
| title_full |
Content analysis of figurative language used in newspaper advertisement slogans
|
| title_fullStr |
Content analysis of figurative language used in newspaper advertisement slogans
|
| title_full_unstemmed |
Content analysis of figurative language used in newspaper advertisement slogans
|
| title_short |
Content analysis of figurative language used in newspaper advertisement slogans
|
| title_sort |
content analysis of figurative language used in newspaper advertisement slogans
|