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1860797251021963264
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INTELEK Repository
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Online Access
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https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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2024-08-26 17:58:16
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Restricted Document
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11951
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UniSZA
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Aaker, J.L. (1997), “Index of brand personality”, Journal of Marketing Research, Vol. 34 No. 3, p. 347. Achouri, M.A. and Bouslama, N. (2010), “The effect of the congruence between brand personality and self-image on consumer’s satisfaction and loyalty: a conceptual framework”, IBIMA Business Review, Vol. 2 No. 2, pp. 34-49. Ahmad, K. (2013), “Customer decision making vis-a`-vis Halal branding”, Malaysian Management Review, Vol. 48 No. 1, p. 79-94. Ahmad, N.A.B., Tunku, N.B.T.A. and Mohd Helmi, B.A.Y. (2013), “A study on Halal food awareness among Muslim consumers in Klang”, 4th International Conference on Business and Economic Research, Bandung, 4-5 March, pp. 1073-1087. Al-Harran, S. and Low, P. (2008), “Marketing of halal products: the way forward”, Halal Journal, March, available at: www.halaljournal.com Alserhan, B.A. (2010), “On Islamic branding: brands as good deeds”, Journal of Islamic Marketing, Vol. 1 No. 2, pp. 101-106. Alserhan, B.A. and Alserhan, Z.A. (2012), “Researching Muslim consumers: do they represent the fourth-billion consumer segment?”, Journal of Islamic Marketing, Vol. 3 No. 2, pp. 121-138. Aris, A.T. (2012), “Muslim attitude and awareness towards Istihalah”, Journal of Islamic Marketing, Vol. 3 No. 3, pp. 244-254. Balmer, J.M. (2001), “Corporate identity, corporate branding and corporate marketing-seeing through the fog”, European Journal of Marketing, Vol. 35 Nos 3/4, pp. 248-291. Baron, R.A. (2002), “OB and Entrepreneurship: the reciprocal benefits of closer conceptual links”, Research in Organizational Behavior, Vol. 24 No. 3, pp. 225-269. Borzooei, M. and Asgari, M. (2013), “The Halal brand personality and its effect on purchase intention”, Interdisciplinary Journal of Contemporary Research in Business, Vol. 5 No. 3, pp. 481-491. Bosnjak, M., Bochmann, V. and Hufschmidt, T. (2007), “Dimensions of brand personality attributions: a person-centric approach in the German cultural context”, Social Behavior and Personality, Vol. 35 No. 3, pp. 303-316. Caprara, G.V., Barbaranelli, C. and G. Guido (2001), “Brand personality: how to make the metaphor fit?”, Journal of Economic Psychology, Vol. 22 No. 3, pp. 377-395. Daft, R.L. (2008), The Leadership Experience, South-Western, Mason. de Chernatony, L. (1999), “Brand management through narrowing the gap between brand identity and brand reputation”, Journal of Marketing Management, Vol. 15 Nos 1/3, pp. 157-179. Fitriati, A.R. (2012), “Islamic branding and marketing: creating a global Islamic business”, Journal of Islamic Marketing, Vol. 3 No. 3, pp. 283-285. Fombrun, C.J. (1996), Reputation: Realizing Value from the Corporate Image, Harvard Business School Press, Boston, MA. Fombrun, C.J., Gardberg, N.A. and Sever, J.M. (2000), “The reputation quotient: a multi-stakeholder measure of corporate reputation”, The Journal of Brand Management, Vol. 7 No. 4, pp. 241-256. Fombrun, C.J. and Van Riel, C.B.M. (2004), Fame and Fortune: How Successful Companies Build Winning Reputations, Hall, New York, NY. George, D. and Mallery, P. (2000), SPSS for Windows: A Simple Guide and Reference, Allyn & Bacon, Boston, MA. Goldberg, L.R. (1993), “The structure of phenotypic personality traits”, American Psychologist, Vol. 48 No. 1, p. 26. Halstead, M. (2004), “An Islamic concept of education”, Comparative Education, Vol. 40 No. 4, pp. 517-529. Hammer, W. (1972), Handbook of System and Product Safety, Prentice-Hall, Englewood Cliffs, NJ. Ismaeel, M. (2012), “Toward applied Islamic business ethics: responsible Halal business”, Journal of Management Development, Vol. 31 No. 10, pp. 1090-1100. Kapferer, J.N. (2012), The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Kogan Page. Khairudin, S. (2013), Halalan Thayyiban: Amalan Rukhsah Dalam Pemakanan, 1st ed., Telaga Biru Sdn. Bhd, Kuala Lumpur. Lada, S., Tanakinjal, G.H. and Amin, H. (2009), “Predicting intention to choose Halal products using theory of reasoned action”, International Journal of Islamic and Middle Eastern Finance and Management, Vol. 2 No. 1, pp. 66-76. Man, S. and Yahya, Z.A. (2014), Halalkah Makanan Kita?, 1st ed., PTS Islamika, Kuala Lumpur. Maslow, A.H., Frager, R. and Fadiman, J. (1970), Motivation and Personality, Vol. 2, Harper & Row, New York, NY. Nawai, N., Nooh, M.N., Dali, N.R.S.M. and Mohammad, H. (2007), “An exploratory study on halal branding among consumers in Malaysia: factor analysis technique”, Journal of Muamalat and Islamic Finance Research, Vol. 4 No. 1, pp. 19-44. Nooh, M.N., Nawai, N., Dali, N.R.S.M. and Mohammad, H. (2007), “Halal branding: an exploratory research among consumers in Malaysia”, Proceedings of 3rd UNITEN International Business Management Conference Human Capital Optimization Strategies Challenges and Sustainability, Kuala Lumpur, pp. 16-18. Okazaki, S. (2006), “Excitement or sophistication? A preliminary exploration of online brand personality”, International Marketing Review, Vol. 23 No. 3, pp. 279-303. Plummer, J.T. (1985), “How personality makes a difference”, Journal of Advertising Research, Vol. 24 No. 6, pp. 27-31. Rajagopal, S., Ramanan, S., Visvanathan, R. and Satapathy, S. (2011), “Halal certification: implication for marketers in UAE”, Journal of Islamic Marketing, Vol. 2 No. 2, pp. 138-153. Rutter, M. (1987), “Temperament, personality, and personality disorder”, The British Journal of Psychiatry, Vol. 150 No. 1, pp. 443-458. Sirim Malaysia (2004), “Standardisation for Halal food”, available at: www.sirim.my Tabachnick, B.G. and Fidell, L.S. (2007), Experimental Designs Using ANOVA, Thomson/Brooks/ Cole. Talib, M.S.A. and Johan, M.R.M. (2012), “Issues in halal packaging: a conceptual paper”, International Business and Management, Vol. 5 No. 2, pp. 94-98. Tinsley, H.E. and Kass, R.A. (1979), “The latent structure of the need satisfying properties of leisure activities”, Journal of Leisure Research, Vol. 11 No. 4, pp. 278-291. Twigg, J. (1979), “Food for thought: purity and vegetarianism”, Religion, Vol. 9 No. 1, pp. 13-35. Van Riel, C.B. and Fombrun, C.J. (2007), Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management, Routledge. Wilson, J.A. and Liu, J. (2010), “Shaping the Halal into a brand?”, Journal of Islamic Marketing, Vol. 1 No. 2, pp. 107-123. Wilson, J.A. and Liu, J. (2011), “The challenges of Islamic branding: navigating emotions and halal”, Journal of Islamic Marketing, Vol. 2 No. 1, pp. 28-42. Zain, A.M. (2004), Halal dan Haram dalam Kehidupan, 1st ed., Al-Hidayah Publishers, Kuala Lumpur. Zhao, H., Seibert, S.E. and Lumpkin, G.T. (2010), “The relationship of personality to entrepreneurial intentions and performance: a meta-analytic review”, Journal of Management, Vol. 36 No. 2, pp. 381-404.
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11951 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=11951 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf Adobe Acrobat Pro DC 20 Paper Capture Plug-in with ClearScan 18 1.7 Adobe Acrobat Pro DC 20.6.20042 2024-08-26 17:58:16 6252-01-FH02-FSSG-15-03351.pdf UniSZA Private Access Antecedents of halal brand personality Journal of Islamic Marketing Purpose – The purpose of this study is to create and manage halal brands as valuable business assets based on a proposed halal Brand Personality dimension in the micro-spectrum of halalan (lawful) Tayyiba (good) concept in Malaysia. The chances of using Brand personality attributes as a mechanism to get the primary dimensions of halal branding attributes are high. Design/methodology/approach – Methods of interviews and surveys were conducted based on personality traits to construct key dimensions and attributes of the halal Brand Personality. A structured interview with seven halal certification experts from The Malaysian Department of Islamic Development (Jabatan Kemajuan Islam Malaysia – JAKIM) and factor analysis method were based on non-probability, basic sampling using questionnaire surveys on 135 personnel from the Department of Islamic Affairs, Terengganu (Jabatan Hal Ehwal Agama Islam Terengganu, Malaysia – JHEAT) that were involved directly or indirectly in monitoring halal certification. Findings – The author aims to cultivate a theoretical framework for the halal Brand Personality. The paper introduces five dimensions, namely, Purity, Excitement, Safety, Sophistication and Righteousness. Originality/value – The extraction of the five factors that contribute to the halal Brand Personality has been considered to be an assurance and screening process for halal products and services. It embodies values that are not just for Muslims but for everyone. 6 2 Emerald Group Publishing Ltd. Emerald Group Publishing Ltd. 209-223 Aaker, J.L. (1997), “Index of brand personality”, Journal of Marketing Research, Vol. 34 No. 3, p. 347. Achouri, M.A. and Bouslama, N. (2010), “The effect of the congruence between brand personality and self-image on consumer’s satisfaction and loyalty: a conceptual framework”, IBIMA Business Review, Vol. 2 No. 2, pp. 34-49. Ahmad, K. (2013), “Customer decision making vis-a`-vis Halal branding”, Malaysian Management Review, Vol. 48 No. 1, p. 79-94. Ahmad, N.A.B., Tunku, N.B.T.A. and Mohd Helmi, B.A.Y. (2013), “A study on Halal food awareness among Muslim consumers in Klang”, 4th International Conference on Business and Economic Research, Bandung, 4-5 March, pp. 1073-1087. Al-Harran, S. and Low, P. (2008), “Marketing of halal products: the way forward”, Halal Journal, March, available at: www.halaljournal.com Alserhan, B.A. (2010), “On Islamic branding: brands as good deeds”, Journal of Islamic Marketing, Vol. 1 No. 2, pp. 101-106. Alserhan, B.A. and Alserhan, Z.A. (2012), “Researching Muslim consumers: do they represent the fourth-billion consumer segment?”, Journal of Islamic Marketing, Vol. 3 No. 2, pp. 121-138. Aris, A.T. (2012), “Muslim attitude and awareness towards Istihalah”, Journal of Islamic Marketing, Vol. 3 No. 3, pp. 244-254. Balmer, J.M. (2001), “Corporate identity, corporate branding and corporate marketing-seeing through the fog”, European Journal of Marketing, Vol. 35 Nos 3/4, pp. 248-291. Baron, R.A. (2002), “OB and Entrepreneurship: the reciprocal benefits of closer conceptual links”, Research in Organizational Behavior, Vol. 24 No. 3, pp. 225-269. Borzooei, M. and Asgari, M. (2013), “The Halal brand personality and its effect on purchase intention”, Interdisciplinary Journal of Contemporary Research in Business, Vol. 5 No. 3, pp. 481-491. Bosnjak, M., Bochmann, V. and Hufschmidt, T. (2007), “Dimensions of brand personality attributions: a person-centric approach in the German cultural context”, Social Behavior and Personality, Vol. 35 No. 3, pp. 303-316. Caprara, G.V., Barbaranelli, C. and G. Guido (2001), “Brand personality: how to make the metaphor fit?”, Journal of Economic Psychology, Vol. 22 No. 3, pp. 377-395. Daft, R.L. (2008), The Leadership Experience, South-Western, Mason. de Chernatony, L. (1999), “Brand management through narrowing the gap between brand identity and brand reputation”, Journal of Marketing Management, Vol. 15 Nos 1/3, pp. 157-179. Fitriati, A.R. (2012), “Islamic branding and marketing: creating a global Islamic business”, Journal of Islamic Marketing, Vol. 3 No. 3, pp. 283-285. Fombrun, C.J. (1996), Reputation: Realizing Value from the Corporate Image, Harvard Business School Press, Boston, MA. Fombrun, C.J., Gardberg, N.A. and Sever, J.M. (2000), “The reputation quotient: a multi-stakeholder measure of corporate reputation”, The Journal of Brand Management, Vol. 7 No. 4, pp. 241-256. Fombrun, C.J. and Van Riel, C.B.M. (2004), Fame and Fortune: How Successful Companies Build Winning Reputations, Hall, New York, NY. George, D. and Mallery, P. (2000), SPSS for Windows: A Simple Guide and Reference, Allyn & Bacon, Boston, MA. Goldberg, L.R. (1993), “The structure of phenotypic personality traits”, American Psychologist, Vol. 48 No. 1, p. 26. Halstead, M. (2004), “An Islamic concept of education”, Comparative Education, Vol. 40 No. 4, pp. 517-529. Hammer, W. (1972), Handbook of System and Product Safety, Prentice-Hall, Englewood Cliffs, NJ. Ismaeel, M. (2012), “Toward applied Islamic business ethics: responsible Halal business”, Journal of Management Development, Vol. 31 No. 10, pp. 1090-1100. Kapferer, J.N. (2012), The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Kogan Page. Khairudin, S. (2013), Halalan Thayyiban: Amalan Rukhsah Dalam Pemakanan, 1st ed., Telaga Biru Sdn. Bhd, Kuala Lumpur. Lada, S., Tanakinjal, G.H. and Amin, H. (2009), “Predicting intention to choose Halal products using theory of reasoned action”, International Journal of Islamic and Middle Eastern Finance and Management, Vol. 2 No. 1, pp. 66-76. Man, S. and Yahya, Z.A. (2014), Halalkah Makanan Kita?, 1st ed., PTS Islamika, Kuala Lumpur. Maslow, A.H., Frager, R. and Fadiman, J. (1970), Motivation and Personality, Vol. 2, Harper & Row, New York, NY. Nawai, N., Nooh, M.N., Dali, N.R.S.M. and Mohammad, H. (2007), “An exploratory study on halal branding among consumers in Malaysia: factor analysis technique”, Journal of Muamalat and Islamic Finance Research, Vol. 4 No. 1, pp. 19-44. Nooh, M.N., Nawai, N., Dali, N.R.S.M. and Mohammad, H. (2007), “Halal branding: an exploratory research among consumers in Malaysia”, Proceedings of 3rd UNITEN International Business Management Conference Human Capital Optimization Strategies Challenges and Sustainability, Kuala Lumpur, pp. 16-18. Okazaki, S. (2006), “Excitement or sophistication? A preliminary exploration of online brand personality”, International Marketing Review, Vol. 23 No. 3, pp. 279-303. Plummer, J.T. (1985), “How personality makes a difference”, Journal of Advertising Research, Vol. 24 No. 6, pp. 27-31. Rajagopal, S., Ramanan, S., Visvanathan, R. and Satapathy, S. (2011), “Halal certification: implication for marketers in UAE”, Journal of Islamic Marketing, Vol. 2 No. 2, pp. 138-153. Rutter, M. (1987), “Temperament, personality, and personality disorder”, The British Journal of Psychiatry, Vol. 150 No. 1, pp. 443-458. Sirim Malaysia (2004), “Standardisation for Halal food”, available at: www.sirim.my Tabachnick, B.G. and Fidell, L.S. (2007), Experimental Designs Using ANOVA, Thomson/Brooks/ Cole. Talib, M.S.A. and Johan, M.R.M. (2012), “Issues in halal packaging: a conceptual paper”, International Business and Management, Vol. 5 No. 2, pp. 94-98. Tinsley, H.E. and Kass, R.A. (1979), “The latent structure of the need satisfying properties of leisure activities”, Journal of Leisure Research, Vol. 11 No. 4, pp. 278-291. Twigg, J. (1979), “Food for thought: purity and vegetarianism”, Religion, Vol. 9 No. 1, pp. 13-35. Van Riel, C.B. and Fombrun, C.J. (2007), Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management, Routledge. Wilson, J.A. and Liu, J. (2010), “Shaping the Halal into a brand?”, Journal of Islamic Marketing, Vol. 1 No. 2, pp. 107-123. Wilson, J.A. and Liu, J. (2011), “The challenges of Islamic branding: navigating emotions and halal”, Journal of Islamic Marketing, Vol. 2 No. 1, pp. 28-42. Zain, A.M. (2004), Halal dan Haram dalam Kehidupan, 1st ed., Al-Hidayah Publishers, Kuala Lumpur. Zhao, H., Seibert, S.E. and Lumpkin, G.T. (2010), “The relationship of personality to entrepreneurial intentions and performance: a meta-analytic review”, Journal of Management, Vol. 36 No. 2, pp. 381-404.
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Antecedents of halal brand personality
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| summary |
Purpose – The purpose of this study is to create and manage halal brands as valuable business assets based on a proposed halal Brand Personality dimension in the micro-spectrum of halalan (lawful) Tayyiba (good) concept in Malaysia. The chances of using Brand personality attributes as a mechanism to get the primary dimensions of halal branding attributes are high. Design/methodology/approach – Methods of interviews and surveys were conducted based on personality traits to construct key dimensions and attributes of the halal Brand Personality. A structured interview with seven halal certification experts from The Malaysian Department of Islamic Development (Jabatan Kemajuan Islam Malaysia – JAKIM) and factor analysis method were based on non-probability, basic sampling using questionnaire surveys on 135 personnel from the Department of Islamic Affairs, Terengganu (Jabatan Hal Ehwal Agama Islam Terengganu, Malaysia – JHEAT) that were involved directly or indirectly in monitoring halal certification. Findings – The author aims to cultivate a theoretical framework for the halal Brand Personality. The paper introduces five dimensions, namely, Purity, Excitement, Safety, Sophistication and Righteousness. Originality/value – The extraction of the five factors that contribute to the halal Brand Personality has been considered to be an assurance and screening process for halal products and services. It embodies values that are not just for Muslims but for everyone.
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| title |
Antecedents of halal brand personality
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| title_full |
Antecedents of halal brand personality
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| title_fullStr |
Antecedents of halal brand personality
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Antecedents of halal brand personality
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| title_short |
Antecedents of halal brand personality
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| title_sort |
antecedents of halal brand personality
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