The Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider's Mobile Telecommunication Service in Jordan

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collectionurl https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
date 2018-12-10 19:23:55
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id 11629
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originalfilename 5890-01-FH02-FESP-19-23594.pdf
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spelling 11629 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=11629 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf 4 Adobe Acrobat Pro DC 20 Paper Capture Plug-in 1.7 Author to all authors to all authors 2018-12-10 19:23:55 5890-01-FH02-FESP-19-23594.pdf UniSZA Private Access The Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider's Mobile Telecommunication Service in Jordan International Journal of Engineering & Technology Technology has made life easier in today’s world. In addition, developments in technologies and communication have become commonplace for majority of people. Global telecommunication development has reduced distances around the globe, and made it easy for businesses to proliferate worldwide. This study explored the factors affecting the use of telecommunication services among customers through mobile phones. The Technology Acceptance Model (TAM) has been extensively used in the field of technology use but is lacking when it comes to factors that affect customers’ intention to use service as they focus more on technology. On the basis of review findings, there is a positive relationship between service quality, subjective norms, perceived usefulness and perceived ease of use of service and voluntariness moderates the relationship between subjective norms and intention to use service. These and other relationships are considered in the development of a Service Acceptance Model. 7 4 149-152
spellingShingle The Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider's Mobile Telecommunication Service in Jordan
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summary Technology has made life easier in today’s world. In addition, developments in technologies and communication have become commonplace for majority of people. Global telecommunication development has reduced distances around the globe, and made it easy for businesses to proliferate worldwide. This study explored the factors affecting the use of telecommunication services among customers through mobile phones. The Technology Acceptance Model (TAM) has been extensively used in the field of technology use but is lacking when it comes to factors that affect customers’ intention to use service as they focus more on technology. On the basis of review findings, there is a positive relationship between service quality, subjective norms, perceived usefulness and perceived ease of use of service and voluntariness moderates the relationship between subjective norms and intention to use service. These and other relationships are considered in the development of a Service Acceptance Model.
title The Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider's Mobile Telecommunication Service in Jordan
title_full The Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider's Mobile Telecommunication Service in Jordan
title_fullStr The Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider's Mobile Telecommunication Service in Jordan
title_full_unstemmed The Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider's Mobile Telecommunication Service in Jordan
title_short The Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider's Mobile Telecommunication Service in Jordan
title_sort impact of service quality, subjective norms, and voluntariness on acceptance of provider's mobile telecommunication service in jordan