| _version_ |
1860797063500922880
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INTELEK Repository
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| collection |
Online Access
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| collectionurl |
https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2017-04-25 14:42:28
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| format |
Restricted Document
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| id |
11232
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UniSZA
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| originalfilename |
5438-01-FH02-FESP-17-11518.pdf
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| person |
zeze
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| recordtype |
oai_dc
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https://intelek.unisza.edu.my/intelek/pages/view.php?ref=11232
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| spelling |
11232 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=11232 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf 6 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in zeze 2017-04-25 14:42:28 5438-01-FH02-FESP-17-11518.pdf UniSZA Private Access Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective European Journal of Business and Management E-commerce has grown widely as a new mode of trading goods and service to every work and aspect of the society due to the rapid growth of the use of internet. However, consumers are still sensitive towards the trust of e-commerce. This study examines the factors that are affecting consumers’ trust towards e-commerce, with evidence from students in Jordanian university. Using the sample of 150 university students in Jordan through questionnaires, the findings indicate that there is significant effect of consumer behaviour as well as privacy and security on consumers’ trust. This study recommends that more extensive culture awareness programs should be provided by both public and private sectors in order to provide Jordanian population with needed information about e-commerce and its benefits; and also pay more attention to the security issues and communicate their actions toward ensuring secured services to their consumers. 9 11 55-59
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| spellingShingle |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective
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| summary |
E-commerce has grown widely as a new mode of trading goods and service to every work and aspect of the society due to the rapid growth of the use of internet. However, consumers are still sensitive towards the trust of e-commerce. This study examines the factors that are affecting consumers’ trust towards e-commerce, with evidence from students in Jordanian university. Using the sample of 150 university students in Jordan through questionnaires, the findings indicate that there is significant effect of consumer behaviour as well as privacy and security on consumers’ trust. This study recommends that more extensive culture awareness programs should be provided by both public and private sectors in order to provide Jordanian population with needed information about e-commerce and its benefits; and also pay more attention to the security issues and communicate their actions toward ensuring secured services to their consumers.
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| title |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective
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| title_full |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective
|
| title_fullStr |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective
|
| title_full_unstemmed |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective
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| title_short |
Factors affecting consumers' trust towards e-commerce: Evidence from Jordanian students’ perspective
|
| title_sort |
factors affecting consumers' trust towards e-commerce: evidence from jordanian students’ perspective
|