| _version_ |
1860797040791912448
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INTELEK Repository
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Online Access
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https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
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| date |
2017-09-30 19:57:27
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| format |
Restricted Document
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| id |
11148
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UniSZA
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5348-01-FH02-FESP-17-10525.pdf
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zeze
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oai_dc
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https://intelek.unisza.edu.my/intelek/pages/view.php?ref=11148
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| spelling |
11148 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=11148 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf 6 1.6 Adobe Acrobat Pro DC 20 Paper Capture Plug-in zeze 2017-09-30 19:57:27 5348-01-FH02-FESP-17-10525.pdf UniSZA Private Access The influence of services marketing mix (7 Ps.) and subjective norms on customer’s satisfaction in Islamic banks of Palestine European Journal of Business and Management The purpose of this study was to examine the relationship between services marketing mix (product, price, place, promotion, people, process and physical evidence) on customer Satisfaction. Additionally, this study also explored the role of subjective norms towards customer satisfaction in Islamic Banks of Palestine. Customer satisfaction is one of the essential factors for the success of a company. In order to achieve the high customer satisfaction, companies must know when and how their customers are satisfied about the products and services. The majority of companies follow a conventional marketing strategy, but some companies choose to follow a religious or spiritual marketing strategy such as the Islamic marketing strategy. Conventional marketing strategies satisfy the customers based on the current needs of the customer, whereas, Islamic marketing strategies satisfy the customers based on the human values, marketing cultures, and Islamic rules and regulations (shariah laws). Structural equation model was used for the testing of hypothesized relationships. Finally, study concluded that marketing mix and subjective norm significantly influence on customer satisfaction in Islamic Banking context. 9 27 20-25
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| spellingShingle |
The influence of services marketing mix (7 Ps.) and subjective norms on customer’s satisfaction in Islamic banks of Palestine
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| summary |
The purpose of this study was to examine the relationship between services marketing mix (product, price, place, promotion, people, process and physical evidence) on customer Satisfaction. Additionally, this study also explored the role of subjective norms towards customer satisfaction in Islamic Banks of Palestine. Customer satisfaction is one of the essential factors for the success of a company. In order to achieve the high customer satisfaction, companies must know when and how their customers are satisfied about the products and services. The majority of companies follow a conventional marketing strategy, but some companies choose to follow a religious or spiritual marketing strategy such as the Islamic marketing strategy. Conventional marketing strategies satisfy the customers based on the current needs of the customer, whereas, Islamic marketing strategies satisfy the customers based on the human values, marketing cultures, and Islamic rules and regulations (shariah laws). Structural equation model was used for the testing of hypothesized relationships. Finally, study concluded that marketing mix and subjective norm significantly influence on customer satisfaction in Islamic Banking context.
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| title |
The influence of services marketing mix (7 Ps.) and subjective norms on customer’s satisfaction in Islamic banks of Palestine
|
| title_full |
The influence of services marketing mix (7 Ps.) and subjective norms on customer’s satisfaction in Islamic banks of Palestine
|
| title_fullStr |
The influence of services marketing mix (7 Ps.) and subjective norms on customer’s satisfaction in Islamic banks of Palestine
|
| title_full_unstemmed |
The influence of services marketing mix (7 Ps.) and subjective norms on customer’s satisfaction in Islamic banks of Palestine
|
| title_short |
The influence of services marketing mix (7 Ps.) and subjective norms on customer’s satisfaction in Islamic banks of Palestine
|
| title_sort |
influence of services marketing mix (7 ps.) and subjective norms on customer’s satisfaction in islamic banks of palestine
|