The impact of SERVQUAL model and subjective norms on customer’s satisfaction and customer loyalty in Islamic banks: A cultural context

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Format: Restricted Document
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building INTELEK Repository
caption International Journal of Economics & Management Sciences
collection Online Access
collectionurl https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072
date 2017-09-20 13:43:50
format Restricted Document
id 11146
institution UniSZA
originalfilename 5346-01-FH02-FESP-17-10524.pdf
person Feras MI Alnaser
recordtype oai_dc
resourceurl https://intelek.unisza.edu.my/intelek/pages/view.php?ref=11146
spelling 11146 https://intelek.unisza.edu.my/intelek/pages/view.php?ref=11146 https://intelek.unisza.edu.my/intelek/pages/search.php?search=!collection407072 Restricted Document Article Journal application/pdf 7 Adobe Acrobat Pro DC 20 Paper Capture Plug-in 1.7 Customer loyalty Feras MI Alnaser 2017-09-20 13:43:50 xmp.id:73B01D7EDB9DE711937E839EAA966EFB International Journal of Economics & Management Sciences SERVQUAL Subjective norms Customer satisfaction Cultural context Structural Equation Modeling (SEM) 5346-01-FH02-FESP-17-10524.pdf UniSZA Private Access The impact of SERVQUAL model and subjective norms on customer’s satisfaction and customer loyalty in Islamic banks: A cultural context International Journal of Economics & Management Sciences The purpose of this study was to extend the SERVQUAL model with subjective norms and to investigate the customer satisfaction and customer loyalty in Islamic Banks. This study has used survey method where data was collected from 500 respondents through a questionnaire survey. Structural equation model (SEM) was applied to check the hypothesis relationship between proposed constructs. Finding revealed that the extended model has significant impact on customer satisfaction and customer loyalty in Islamic banks of Palestine. Furthermore, this study unearths certain areas that were not previously discussed in Arab cultural context such as subjective norms. The findings of this study will be helpful for managers and policy makers to improve the service quality in Islamic Banks of Palestine. Extension of this study in other developing countries is recommended as this study was contextualized in Palestinian cultural context. 6 5 1-7
spellingShingle The impact of SERVQUAL model and subjective norms on customer’s satisfaction and customer loyalty in Islamic banks: A cultural context
subject Customer loyalty
SERVQUAL
Subjective norms
Customer satisfaction
Cultural context
Structural Equation Modeling (SEM)
summary The purpose of this study was to extend the SERVQUAL model with subjective norms and to investigate the customer satisfaction and customer loyalty in Islamic Banks. This study has used survey method where data was collected from 500 respondents through a questionnaire survey. Structural equation model (SEM) was applied to check the hypothesis relationship between proposed constructs. Finding revealed that the extended model has significant impact on customer satisfaction and customer loyalty in Islamic banks of Palestine. Furthermore, this study unearths certain areas that were not previously discussed in Arab cultural context such as subjective norms. The findings of this study will be helpful for managers and policy makers to improve the service quality in Islamic Banks of Palestine. Extension of this study in other developing countries is recommended as this study was contextualized in Palestinian cultural context.
title The impact of SERVQUAL model and subjective norms on customer’s satisfaction and customer loyalty in Islamic banks: A cultural context
title_full The impact of SERVQUAL model and subjective norms on customer’s satisfaction and customer loyalty in Islamic banks: A cultural context
title_fullStr The impact of SERVQUAL model and subjective norms on customer’s satisfaction and customer loyalty in Islamic banks: A cultural context
title_full_unstemmed The impact of SERVQUAL model and subjective norms on customer’s satisfaction and customer loyalty in Islamic banks: A cultural context
title_short The impact of SERVQUAL model and subjective norms on customer’s satisfaction and customer loyalty in Islamic banks: A cultural context
title_sort impact of servqual model and subjective norms on customer’s satisfaction and customer loyalty in islamic banks: a cultural context