Search Results - Yue, Xiaofan

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    The impact of celebrity endorsement on followers’ impulse purchasing

    The impact of celebrity endorsement on followers’ impulse purchasing by Yue, Xiaofan, Abdullah, Nawal Hanim, Ali, Mass Hareeza, Raja Yusof, Raja Nerina

    Published 2022
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  2. 2
    Purchasing celebrity-endorsed brands as a way of self-presentation

    Purchasing celebrity-endorsed brands as a way of self-presentation by Yue, Xiaofan, Abdullah, Nawal Hanim, Ali, Mass Hareeza, Raja Yusof, Raja Nerina

    Published 2024
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