Search Results - Yoo, B.

  • Showing 1 - 3 results of 3
Refine Results
  1. 1
    The Optimal Number of Versions: Why Does Goldilocks Pricing Work for Information Goods?

    The Optimal Number of Versions: Why Does Goldilocks Pricing Work for Information Goods? by Hui, Wendy, Yoo, B., Tam, K.

    Published 2008
    Get full text
  2. 2
    Economics of shareware: How do uncertainty and piracy affect shareware quality and brand premium?

    Economics of shareware: How do uncertainty and piracy affect shareware quality and brand premium? by Hui, Wendy, Yoo, B., Tam, K.

    Published 2008
    Get full text
  3. 3
    Sell by Bundle or Unit?: Pure Bundling Versus Mixed Bundling of Information Goods

    Sell by Bundle or Unit?: Pure Bundling Versus Mixed Bundling of Information Goods by Hui, Wendy, Yoo, B., Choudhary, V., Tam, K.

    Published 2012
    Get full text

Search Tools: