Search Results - Yew , Fayrene Leh Chienga

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    Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity

    Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity by Goi, Chai Lee, Yew , Fayrene Leh Chienga, Goi, Mei Teh

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