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Yee, Teh Chin
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It's not just a brand name: The impact of language on consumer attitude and behavior
by
Ernest Cyril, de Run
,
Yee, Teh Chin
,
Khalique, Muhammad
Published 2012
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2
It’s not just a brand name: The impact of language on consumer attitude and behavior
by
Ernest Cyril , de Run
,
Yee, Teh Chin
,
Khalique, Muhammad
Published 2010
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