Search Results - Yang, Yuting

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    The power of advertising in shaping test drive intentions for Chinese electric vehicles: the moderating role of advertising literacy

    The power of advertising in shaping test drive intentions for Chinese electric vehicles: the moderating role of advertising literacy by Gong, Shuhui, De Costa, Mohd Feroz Shah, Mohd Hassan, Nurul'ain, Yang, Yuting, Liu, Lu

    Published 2024
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