Search Results - Yaacob, Yusman

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    Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM

    Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM by Ting, Hiram, Chuah, Chin Wei, Chuah, Jacky, Memon, Mumtaz Ali, Yaacob, Yusman

    Published 2015
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