Search Results - Wong, I.

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  1. 1
    Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference

    Exploring the Effects of Heritage Site Image on Souvenir Shopping Attitudes: The Moderating Role of Perceived Cultural Difference by Wong, I., Cheng, Mingming

    Published 2014
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  2. 2
    Ecotourism site in relation to tourist attitude and further behavioural changes

    Ecotourism site in relation to tourist attitude and further behavioural changes by Cheng, Mingming, Jin, X., Wong, I.

    Published 2014
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  3. 3
    Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers

    Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers by Rosenbaum, M., Cheng, Mingming, Wong, I.

    Published 2016
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  4. 4
    Ecotourism social media initiatives in China

    Ecotourism social media initiatives in China by Cheng, Mingming, Wong, I., Wearing, S., McDonald, M.

    Published 2017
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  5. 5
    Applying consumer-based brand equity in luxury hotel branding

    Applying consumer-based brand equity in luxury hotel branding by Liu, M., Wong, I., Tseng, T., Chang, A., Phau, Ian

    Published 2016
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  6. 6
    Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange

    Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange by Edwards, D., Cheng, Mingming, Wong, I., Zhang, J., Wu, Q.

    Published 2017
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