Search Results - Wirtz, J.

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  1. 1
    The enhanced loyalty drivers of customers acquired through referral reward programs

    The enhanced loyalty drivers of customers acquired through referral reward programs by Ramaseshan, Balasubramani, Wirtz, J., Georgi, D.

    Published 2017
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  2. 2
    Managing brands and customer engagement in online brand communities

    Managing brands and customer engagement in online brand communities by Wirtz, J., Ramaseshan, Balasubramanian, van de Klundert, J., Canli, Z., Kandampully, J.

    Published 2013
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