Search Results - Wang, Pheik Ing *

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    Global versus local brand: perceived quality and status-seeking motivation in the automobile industry

    Global versus local brand: perceived quality and status-seeking motivation in the automobile industry by Ho, Jessica Sze Yin *, Ong, Derek Lai Teik *, Wang, Pheik Ing *, Tay, Grace Tsu Phing *, New, Chye Peng *

    Published 2012
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