Search Results - Varan, D.

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  1. 1
    Cultural Differences Affect Interactive Television Advertising

    Cultural Differences Affect Interactive Television Advertising by Zorn, Steffen, Bellman, S., Robinson, J., Varan, D.

    Published 2013
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    Get full text
  2. 2
    Using interactive program-loyalty banners to reduce TV ad avoidance

    Using interactive program-loyalty banners to reduce TV ad avoidance by Dix, Steve, Bellman, S., Haddad, H., Varan, D.

    Published 2010
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    Get full text
  3. 3
    The effect of interactive program loyalty banners on television advertising avoidance

    The effect of interactive program loyalty banners on television advertising avoidance by Dix, Steve, Bellman, S., Haddad, H., Varan, D.

    Published 2009
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  4. 4
    What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies

    What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies by Varan, D., Murphy, Jamie, Hofacker, C., Robinson, J., Potter, R., Bellman, S.

    Published 2013
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