Search Results - Toh, Yuan Kai

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    Effects of game-product congruence on game-players’ brand attitude in mobile games: a review

    Effects of game-product congruence on game-players’ brand attitude in mobile games: a review by Toh, Yuan Kai, Hashim, Haslinda, Abdul Aziz, Yuhanis, Ng, Siew Imm

    Published 2019
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  2. 2
    Effects of game-product congruence on game-players' brand attitude in mobile games: a review

    Effects of game-product congruence on game-players' brand attitude in mobile games: a review by Toh, Yuan Kai, Hashim, Haslinda, Abdul Aziz, Yuhanis, Ng, Siew Imm

    Published 2019
    Get full text
    Get full text

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