Search Results - Tien, Cheryl

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  1. 1
    The mediating effects of inferences of manipulative intent between consumer skepticism and product judgement: a conceptual study

    The mediating effects of inferences of manipulative intent between consumer skepticism and product judgement: a conceptual study by Tien, Cheryl

    Published 2010
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  2. 2
    How does consumers' skepticism affect advertising claims?

    How does consumers' skepticism affect advertising claims? by Tien, Cheryl

    Published 2010
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  3. 3
    Consumers' skepticism towards advertising claims

    Consumers' skepticism towards advertising claims by Tien, Cheryl Marilyn

    Published 2011
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  4. 4
    A research agenda for consumers’ skepticism toward advertising claims (CSA)

    A research agenda for consumers’ skepticism toward advertising claims (CSA) by Tien, Cheryl, Phau, Ian

    Published 2009
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  5. 5
    Consumers' skepticism toward advertising claims

    Consumers' skepticism toward advertising claims by Tien, Cheryl, Phau, Ian

    Published 2010
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  6. 6
    Conceptualising the mediating role of inferences of manipulative intent between consumer skepticism and product judgment

    Conceptualising the mediating role of inferences of manipulative intent between consumer skepticism and product judgment by Tien, Cheryl, Phau, Ian

    Published 2010
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