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Maree Thyne

Maree Thyne is a New Zealand academic, and is a full professor of marketing at the University of Otago, specialising in consumer behaviour, particularly cruise tourism. Provided by Wikipedia
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    Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model

    Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model by Alqahtani, Abdulaziz, Sharma, Piyush, Kingshott, Russel

    Published 2023
    Other Authors: “…Thyne, Maree…”
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