Search Results - Teah, Jun-Huan

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    Measuring the Effectiveness of Guilt Appeals in the Promotion of Certified Products

    Measuring the Effectiveness of Guilt Appeals in the Promotion of Certified Products by Teah, Jun-Huan

    Published 2017
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  2. 2
    Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism

    Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism by Teah, Jun-Huan (Kevin)

    Published 2022
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